GTM Systems Manager

Impiricus; Atlanta (GA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Healthcare

Remote option

Flexible time off

401(k)

Job summary

Impiricus is seeking a GTM Systems Manager to own and optimize the systems, data, and automations powering our go-to-market operations. You will serve as the go-to expert for our GTM tech stack, with HubSpot at its core, driving integrations, workflows, data enrichment and process improvements across Sales, Marketing and Customer Success.

This hybrid role is based in Atlanta with in-office presence 2-3 days per week (Tuesday-Thursday).

Qualifications

• 3+ years in GTM / Revenue Systems or related roles.
• Hands-on HubSpot administration experience with objects, properties, workflows and reporting.
• Experience with GTM tools such as Clay, DealHub or other CPQ/CLM, Juro or contract tools, Attention, Gong, Asana, Zapier/Workato, Outreach or Salesloft.
• Strong GTM data architecture knowledge including leads, contacts, companies, deals and lifecycle stages.
• Experience with data enrichment, including enrichment logic and field mapping and data quality controls.
• Experience with deduplication and data hygiene processes and ongoing audits.
• Excellent documentation habits with process maps and troubleshooting guides.
• Strong stakeholder communication to explain risks, trade-offs and system limitations.

Responsibilities

• Own GTM systems that create, enrich, route and activate data in HubSpot and connected tools.
• Maintain day-to-day admin and long-term GTM systems strategy.
• Administer HubSpot properties, objects, workflows, and reporting with cross-team collaboration.
• Oversee deduplication, matching rules, normalization, and merge rules.
• Manage GTM automations across HubSpot, Slack, Asana, Clay and connected apps.
• Lead data enrichment strategy in Clay and related tooling and data quality monitoring.
• Oversee quote-to-close workflow across HubSpot, DealHub and Juro; manage templates and e-signatures.
• Administer Attention for call recording, CRM sync and AI-generated summaries.
• Build and manage Asana workflows for GTM intake, requests and launches.
• Translate business needs into clear system requirements and rollout plans.
• Monitor integrations and data flows; triage errors and data quality exceptions.
• Evaluate and pilot AI-enabled workflows to improve GTM efficiency.

Skills

HubSpot admin

GTM data architecture

Data enrichment

Data hygiene

Workflow automation

Stakeholder comms

Process documentation

Tools

HubSpot

DealHub

Juro

Clay

Asana

Slack

Gong

Attention

Zapier

Workato

Outreach

Salesloft

Job description

Impiricus is the first and only AI-powered HCP Engagement Engine. In 2025, Deloitte named Impiricus the #1 fastest growing company in North America for their prestigious Fast 500 list. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. We ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need.

With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs. Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care.

Job Summary

We're looking for a GTM Systems Manager to own and optimize the systems, data, and automations that power our go-to-market operations at Impiricus. You'll serve as the go-to expert for our GTM tech stack, with HubSpot at its core, driving system integrations, workflow automation, data enrichment, and process improvements across Sales, Marketing, and Customer Success. This is a hybrid role based in Atlanta (2-3 days per week in office: Tuesday, Wednesday, Thursday).

Responsibilities

• Own and optimize the GTM systems that create, enrich, route, and activate data in HubSpot, including Attention, DealHub, Juro, Clay, Asana, Slack, and future GTM platforms.
• Own day-to-day administration and long-term strategy for Impiricus's GTM systems, keeping tools well-governed, well-documented, and aligned to business needs.
• Administer and optimize HubSpot, including properties, objects (including custom objects), workflows, lifecycle stages, deal pipelines, permissions, and reporting inputs, in partnership with Sales Operations and Marketing.
• Own deduplication and data hygiene processes, including matching logic, normalization rules, merge rules, duplicate prevention, association integrity, and recurring data audits.
• Own GTM alerting and workflow automation across HubSpot, Slack, Asana, Clay, and connected applications, replacing manual work with automation while maintaining clear governance, ownership, and data quality controls.
• Manage the data enrichment strategy in Clay, including account, contact, and brand enrichment, firmographic and HCP-relevant data, buying committee data, signal-based triggers, and segmentation inputs. Own enrichment logic, credit usage, field mapping, sync behavior, and data quality monitoring.
• Own the quote-to-close workflow across HubSpot, DealHub, and Juro, including quote templates, approval flows, pricing guardrails, contract generation, e-signature, and handoffs to downstream billing and finance systems.
• Administer Attention, including call recording and CRM sync, scorecards, trackers, and AI-generated summaries and fields. Make sure conversation data flows accurately into HubSpot and gets used by Sales, Marketing, and Customer Success.
• Build and manage Asana workflows for GTM intake, requests, and project tracking, such as system change requests, deal desk requests, and launch checklists.
• Translate business needs into clear systems requirements, including process maps, field mapping documentation, routing and enrichment logic, acceptance criteria, test plans, and rollout plans.
• Monitor integrations and data flows across the GTM stack, including sync errors, API and authentication issues, field mapping problems, failed automations, and data quality exceptions. Triage and resolve them quickly.
• Evaluate and pilot AI-enabled workflows and agents that improve GTM efficiency, and recommend practical ways to improve the systems ecosystem.

Requirements

• Located in ATL (2-3 days per week in office: Tuesday, Wednesday, Thursday).
• 3+ years in GTM Systems, Revenue Systems, Sales Operations, Business Systems, Marketing Operations, or a similar systems-focused role.
• Hands‑on HubSpot administration experience. You understand objects, properties, associations, workflows, permissions, reporting, and how connected systems read from and write to HubSpot.
• Experience administering or working deeply with GTM tools such as Clay, DealHub or another CPQ/CLM platform, Juro or another contract management tool, Attention, Gong, or similar conversation intelligence tools, Asana, Zapier, Workato, Outreach, or Salesloft.
• Strong understanding of GTM data architecture, including leads, contacts, companies, deals, routing fields, source and attribution fields, enrichment fields, ownership fields, and lifecycle or funnel stages.
• Experience with data enrichment, including enrichment logic, matching rules, field precedence, overwrite rules, and data quality controls.
• Experience with deduplication and data hygiene, including duplicate prevention, matching logic, normalization, merge rules, and ongoing audits.
• Strong documentation habits. You create process maps, field mapping documents, decision logs, and troubleshooting guides that other teams can actually use.
• Strong stakeholder communication skills, including the ability to explain trade‑offs, risks, system limitations, and recommended approaches to both executives and frontline reps.

Nice-to-have

• HubSpot certifications (Sales Hub, Operations Hub, or Marketing Hub)
• Experience in pharma, life sciences, healthcare, or another regulated industry
• Experience building AI agents or LLM-based automations for sales or ops workflows
• Experience with finance or billing system integrations (for example, NetSuite)

The base salary range for this role is$85,000- $100,000

Where you land within the range will reflect your skills, experience, and location, while keeping team parity in mind and leaving room for future growth.

To protect candidates, please note that all communication from our team will come directly from an @impiricus.com email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message [e-mail].

Impiricus focuses on taking care of our teammates' professional and personal growth and well-being.

Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
Coverage & Protection: 100% paid short- and long-term disability, plus life and AD'D insurance
Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
401(k): Save for your future with tax advantages (and company match!)

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.