GTM Strategy & Sales Enablement Manager (Remote)

Omnicell; Austin (TX); On-site; USD 140,000 - 150,000; Full time

Job summary

Omnicell is seeking a Sr Marketing Manager (GTM) to bridge marketing strategy and sales execution in a remote role. You’ll lead ABM initiatives, drive launch operations, and enable field teams to engage the right accounts with the right messaging, at the right time.

In this Individual Contributor position within Portfolio Marketing, you’ll partner with Product Marketing, Sales, Revenue Operations, and Legal to ensure campaigns translate into pipeline impact. Up to 25% travel is required.

Qualifications

• 4+ years in GTM strategy, sales enablement, product marketing, or related B2B marketing
• Experience designing cross-functional GTM processes involving Sales, Product Marketing, and stakeholders
• Experience developing sales enablement content for complex enterprise sales
• Strong project management to handle multiple launches and campaigns
• Excellent written and verbal communication with the ability to simplify complex concepts into sales-ready messaging
• Working knowledge of Salesforce CRM
• Proven ability to influence without authority and align diverse groups

Responsibilities

• Lead GTM planning and launch operations
• Build and manage launch calendars, milestone tracking, and cross-functional RACI frameworks
• Develop scalable launch readiness standards and activation workflows
• Serve as liaison between Marketing and Sales for campaign adoption and execution
• Create and optimize sales enablement assets and messaging with Product Marketing
• Govern content library and monitor usage to improve adoption
• Develop ABM account-specific engagement playbooks and coordinated sales+marketing playbooks
• Contribute to quarterly planning and pipeline reviews

Skills

GTM strategy

Sales enablement

Cross-functional collaboration

Project management

Clear communication

Salesforce knowledge

Influence without authority

Campaign design

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce CRM

Seismic

Job description

Omnicell is seeking a Sr Marketing Manager (GTM) to bridge marketing strategy and sales execution in a remote role. You’ll lead ABM initiatives, drive launch operations, and enable field teams to engage the right accounts with the right messaging, at the right time.

In this Individual Contributor position within Portfolio Marketing, you’ll partner with Product Marketing, Sales, Revenue Operations, and Legal to ensure campaigns translate into pipeline impact. Up to 25% travel is required.