Remote Marketing Campaign Orchestrator

Omnicell; Boston (MA); On-site; USD 100,000 - 110,000; Full time

Job summary

Omnicell is seeking a Campaign Operations Strategist to lead the end-to-end execution of demand generation campaigns using MCAE and Salesforce CRM. You will translate GTM plans into scalable automation, partner with marketing and sales teams, and ensure timely, high-quality deployment across channels.

The role emphasizes data hygiene, QA, and continuous improvement, with a remote work arrangement and up to 25% travel. A Bachelor’s degree and 3+ years in marketing operations are required.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution.
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
• Strong understanding of Salesforce CRM campaign and lead object relationships
• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Responsibilities

• Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
• Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
• Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
• Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
• Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
• Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
• Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
• Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
• Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
• Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.
• Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.
• Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
• Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.
• Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
• Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.

Skills

Campaign operations

Data-driven

Cross-functional collaboration

ABM concepts

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Salesforce Marketing Cloud Account Engagement (MCAE/Pardot)

Salesforce CRM

HTML/CSS

Google Ads

LinkedIn Campaign Manager

Oktopost

Job description

Omnicell is seeking a Campaign Operations Strategist to lead the end-to-end execution of demand generation campaigns using MCAE and Salesforce CRM. You will translate GTM plans into scalable automation, partner with marketing and sales teams, and ensure timely, high-quality deployment across channels.

The role emphasizes data hygiene, QA, and continuous improvement, with a remote work arrangement and up to 25% travel. A Bachelor’s degree and 3+ years in marketing operations are required.