GTM Strategy & Revenue Planning Director – NYC

Addepar, Inc.; New York (NY); On-site; USD 184,000 - 230,000; Full time

Job summary

Addepar, Inc. is seeking a Sr. Manager, GTM Strategy & Planning to lead and scale go-to-market strategy and revenue planning. You will drive pricing strategy, market segmentation, sales productivity, and cross-functional alignment with Finance, Product, and Marketing.

The role requires 9+ years in GTM-related fields and at least 3 years in management, with strong analytical and executive communication skills. The compensation reflects base salary, bonus, equity, and benefits.

Qualifications

• 9+ years in GTM strategy, sales ops, management consulting, investment banking, or related field, with at least 3 years in people management
• Bachelor's degree in a quantitative field (Statistics, Math, Finance, Engineering, Sciences)
• Demonstrated experience owning pricing strategy, pricing models, competitive analysis, monetization decisions
• Strong business acumen and ability to influence senior stakeholders
• Proven track record leading teams and implementing strategic policies in high-growth environments

Responsibilities

• Lead the annual and in-year GTM planning cycle, including revenue planning by market/geo/product
• Translate targets into bottoms-up revenue plans with market, segment, and channel assumptions
• Own ongoing pacing and performance reporting using AI-driven forecasting and anomaly detection
• Maintain rigorous assumption tracking and use scenario modeling to quantify impacts
• Define and refine Addepar's go-to-market pricing framework and discount thresholds
• Partner with Finance, Product, Marketing to build pricing models and revenue scenarios
• Drive cross-functional collaboration to align GTM initiatives and revenue outcomes
• Lead territory carving to ensure optimal sales coverage
• Align commissions with GTM goals and drive desired behaviors
• Develop the GTM Strategy & Planning team and foster high-performance culture

Skills

Strategic thinking

Executive communication

Cross-functional collaboration

Leadership

Analytical mindset

Education

Bachelor's degree in quantitative field

Tools

Tableau

Looker

Databricks

Salesforce

Excel

Job description

Addepar, Inc. is seeking a Sr. Manager, GTM Strategy & Planning to lead and scale go-to-market strategy and revenue planning. You will drive pricing strategy, market segmentation, sales productivity, and cross-functional alignment with Finance, Product, and Marketing.

The role requires 9+ years in GTM-related fields and at least 3 years in management, with strong analytical and executive communication skills. The compensation reflects base salary, bonus, equity, and benefits.