GTM Strategy Leader for Growth & Insights

Equinix, Inc; Redwood City (CA); On-site; USD 186,000 - 280,000; Full time

Benefits offered by this job

Employee Assistance Program

US Benefits

PTO & Holidays

Job summary

Equinix, Inc. in the United States seeks a Senior Manager, GTM Strategy & Customer Insights to shape GTM for priority products and segments.

You will partner with Product, Product Marketing, Sales, Customer Success, and Finance to ensure GTM decisions reflect customer needs and are executed consistently across regions. You will translate customer, market, and competitive insights into actionable GTM plans, plays, and experiments that drive revenue growth and market share while supporting

Qualifications

• 8–12+ years in GTM strategy, growth strategy, product marketing, strategy/ops, or mgmt consulting with GTM in B2B tech.
• Derive insights via quantitative/qualitative analysis and test hypotheses with data.
• Turn customer/market insights into GTM plans with measurable outcomes.
• Strong leadership and cross-functional collaboration experience.

Responsibilities

• Lead GTM Strategy, Planning & Executive Enablement for assigned products/initiatives.
• Define target markets, journeys, sales motions, channel strategy, and success metrics.
• Translate strategy into GTM plays and experiments with clear criteria.
• Collaborate across Product, Marketing, Sales, Customer Success, Finance, Ops, and regions.
• Lead annual strategic planning and secure cross-functional buy-in.

Skills

GTM strategy

Data-driven analysis

Cross-functional leadership

Stakeholder management

Customer insights

Executive communication

Strategic thinking

Education

Bachelor's Degree or equivalent in relevant field

Master's Degree or equivalent in relevant field

Job description

Equinix, Inc. in the United States seeks a Senior Manager, GTM Strategy & Customer Insights to shape GTM for priority products and segments.

You will partner with Product, Product Marketing, Sales, Customer Success, and Finance to ensure GTM decisions reflect customer needs and are executed consistently across regions. You will translate customer, market, and competitive insights into actionable GTM plans, plays, and experiments that drive revenue growth and market share while supporting