GTM/Sales lead

HartleyCo; Seattle (WA); On-site; USD 140,000 - 240,000; Full time

Job summary

Hireko is seeking a commercially driven, hands-on GTM leader to build a sales function from the ground up in Seattle. You’ll own the early-stage commercial strategy and help Hireko scale rapidly.

The ideal candidate has 3–7+ years of B2B SaaS sales/GTM experience, a track record of closing new business, and comfort selling to senior leaders. You’ll craft outbound motions, ICPs, and GTM playbooks in a fast-moving startup environment.

Qualifications

• 3–7+ years of B2B SaaS sales/GTM experience.
• Experience closing new business and owning full sales cycle.
• Experience selling HR Tech, Recruitment Tech or similar B2B software.
• Experience building outbound motions, messaging, ICPs and GTM playbooks.
• Confident selling to senior decision-makers and business leaders.
• Builder mindset in fast-moving, early-stage environments.
• Strong CRM, pipeline management, forecasting and modern sales tooling.
• Ability to adapt to evolving priorities in a startup.
• Ambition to lead a wider GTM team as the company scales.

Responsibilities

• Own end-to-end sales cycle from prospecting to close.
• Develop and implement outbound sales motions and messaging.
• Collaborate with product and marketing to refine ICPs and GTM playbooks.
• Build scalable GTM playbooks as the company grows.

Skills

Closing deals

GTM strategy

Sales leadership

Prospecting

CRM & forecasting

Stakeholder management

Negotiation

Tools

CRM

Sales tools

Forecasting tools

Job description

We’re looking for a commercially driven, hands-on GTM leader who is excited about building a sales function from the ground up.

You’ll likely have:

• 3–7+ years of B2B SaaS sales/GTM experience, ideally within an early-stage startup.
• A strong track record of personally closing new business and owning the full sales cycle from prospecting through to close.
• Experience selling HR Tech, Recruitment Tech, AI SaaS or another B2B software product is highly desirable.
• Experience building or improving outbound sales motions, messaging, ICPs and GTM playbooks.
• Confidence selling to senior decision-makers and business leaders.
• A builder mentality — comfortable operating without an established sales playbook or large support team.
• Strong understanding of CRM, pipeline management, forecasting and modern sales tooling.
• Excellent communication, discovery, negotiation and closing skills.
• Comfortable working in a fast-moving, early-stage environment where priorities evolve quickly.
• Ambition to take significant ownership of Hireko’s commercial growth and potentially build and lead a wider GTM team as the company scales.

This is a great fit for someone who has been a top-performing AE, Founding AE, Sales Lead or early GTM hire and now wants more ownership over the entire commercial function.