GTM Lead

CometChat; Denver (CO); Hybrid; USD 140,000 - 200,000; Full time

Job summary

CometChat is seeking a Go-to-Market Lead to build, run, and own the GTM function. You’ll be a player‑coach: setting strategy, then personally executing it.

For the foreseeable, you are also our primary seller — until you’ve built the case for the first AE. You’ll own end-to-end GTM across sales, marketing, partnerships, and customer expansion, define ICP and positioning, and develop a repeatable 0-to-1 motion.

Qualifications

• 5–7 years in B2B SaaS GTM, with real reps in both sales and marketing — even if your last title was in one
• AI-native: daily user of agentic tools in your workflow; can show your work
• Has been the first or among the first GTM hires at a previous startup, OR led a function
• Strong written communication and analytical instincts — you can write the email, build the dashboard, and read the data
• Comfortable being the only GTM person for 6–12 months
• Track record of taking a 0-to-1 GTM motion and getting it to repeatability

Responsibilities

• Define and execute our end-to-end GTM strategy across sales, marketing, partnerships, and customer expansion
• Personally carry the bag: own pipeline generation and revenue outcomes
• Sharpen ICP and positioning through customer and prospect conversations
• Build the demand-gen engine — content, outbound, paid, events, community, partner — and pick what wins
• Develop sales collateral, support pricing experiments, and write the early playbook so the next hire ramps in weeks, not quarters
• Establish GTM metrics, dashboards, and an operating cadence that gives the founders confidence in where revenue is coming from
• Partner with Product on signal from customers and prospects — you’re the loudest voice for the buyer in our roadmap conversations

Skills

GTM strategy

Sales & Marketing leadership

AI-native workflow

Data analysis

Written communication

Startup experience

Job description

Position Overview

We are seeking a Go-to-Market Lead to build, run, and own the GTM function at CometChat. You will be a player‑coach: setting strategy, then personally executing it. For the foreseeable, you are also our primary seller — until you’ve built the case for the first AE.

Work Location

Denver or San Francisco preferred — we are based in Denver with a small footprint that we are building. This role will start mostly remote, with periodic in‑person work as the team grows. Open to candidates in other US geographies for the right person.

What you’ll own

• Define and execute our end‑to‑end GTM strategy across sales, marketing, partnerships, and customer expansion
• Personally carry the bag: own pipeline generation and revenue outcomes
• Sharpen ICP and positioning through customer and prospect conversations
• Build the demand‑gen engine — content, outbound, paid, events, community, partner — and pick what wins
• Develop sales collateral, support pricing experiments, and write the early playbook so the next hire ramps in weeks, not quarters
• Establish GTM metrics, dashboards, and an operating cadence that gives the founders confidence in where revenue is coming from
• Partner with Product on signal from customers and prospects — you’re the loudest voice for the buyer in our roadmap conversations

Prioritized Experiences and Capabilities

• 5–7 years in B2B SaaS GTM, with real reps in both sales and marketing — even if your last title was in one
• AI‑native: daily user of agentic tools in your workflow; can show your work
• Has been the first or among the first GTM hires at a previous startup, OR led a function
• Strong written communication and analytical instincts — you can write the email, build the dashboard, and read the data
• Comfortable being the only GTM person for 6–12 months
• Track record of taking a 0‑to‑1 GTM motion and getting it to repeatability

Good to have

• Experience selling into e‑commerce or CX‑focused companies — our top two customer segments
• Has worked at or sold an AI‑forward product