Founding GTM

Kollective Group; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Kollective Group is seeking a go-to-market (GTM) hire to build a repeatable pipeline-generation engine for an early-stage AI company. You will own the top of the funnel while the founder focuses on closing deals, determining which lead-generation strategies work.

Based in San Francisco, you will build outbound campaigns, conduct account research, and test unconventional channels. This role offers the opportunity to build the GTM function from the ground up and work closely with the founder.

Qualifications

• Proven success in building outbound pipelines and generating meetings.
• Comfortable testing ideas quickly and iterating campaigns.
• First GTM hire with no established playbook, in close collaboration with founder.
• Manufacturing domain experience is a plus.

Responsibilities

• Build and manage outbound campaigns from list building to messaging.
• Research accounts and prospects to craft personalized outreach.
• Test unconventional lead-generation channels, including events and direct-mail.
• Generate meetings via cold calls, emails, and creative prospecting.
• Own GTM tools, systems, and data; track performance and scale what works.

Skills

Outbound Prospecting

Pipeline Generation

Campaign Management

Prospect Research

Experimentation

Independent Starter

Manufacturing Experience

Job description

Our client is an early-stage AI company seeking a GTM hire to build a repeatable pipeline-generation engine. The company has established early traction through founder-led sales and is ready to test, refine, and scale its outbound strategy.

This is not a closing role. The founder will continue closing deals while you own the top of the funnel and determine which lead-generation strategies work.

Key Responsibilities:

• Build and manage outbound campaigns, from list building through messaging and iteration
• Conduct detailed account and prospect research to create personalized outreach
• Test unconventional lead-generation channels, including events, partnerships, and direct-mail campaigns
• Generate meetings through cold calling, email, and creative prospecting
• Own the GTM tools, systems, and data
• Track performance, eliminate ineffective strategies, and scale successful campaigns

Requirements:

• Strong outbound prospecting and pipeline-generation experience
• Resourceful, and comfortable testing ideas quickly
• Able to operate as the first GTM hire without an existing playbook
• Comfortable working closely with a founder in an early-stage environment
• Experience selling into manufacturing is preferred
• Based in San Francisco and able to work on-site five days per week
• Opportunity to build the company’s GTM function from the ground up