GTM Revenue Analytics Lead (Hybrid)

Sign In App Ltd; Charlotte (NC); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Sign In App is seeking a highly analytical Go-to-Market Analyst to optimize our marketing funnel and GTM engine. This role turns marketing and sales data into actionable insights to improve pipeline, ARR growth, and ROI.

You’ll partner with Marketing, Revenue Operations, Sales, and Finance to standardize reporting, measure funnel performance across segments, and provide clear recommendations to drive efficient growth and smarter investments.

Qualifications

• 3 to 5+ years' experience in marketing analytics, revenue analytics, BI, RevOps, or a similar analytical role
• Strong understanding of SaaS funnel metrics, including MQL, SQL, opportunity conversion, pipeline, ARR, CAC, LTV, and CAC payback
• Advanced Excel or Google Sheets skills and experience working with large datasets, with a sharp eye for inconsistencies and data quality
• Ability to translate complex data into concise, commercial insights and present them confidently to senior leadership

Responsibilities

• Own reporting and analytics across the full marketing funnel, from lead generation through to pipeline, bookings, and ARR
• Analyze funnel performance and pipeline quality, including conversion rates, deal size, velocity, and ARR contribution across SMB, Mid-Market, and Enterprise segments
• Measure marketing-sourced and influenced pipeline by channel, campaign, geography, and product, and recommend where to increase, reduce, or redirect spend
• Build reporting on CAC, LTV, CAC payback, marketing ROI, and sales and marketing efficiency
• Create dashboards, forecasts, and leading indicators that give executives clear visibility into funnel performance and future ARR
• Partner with Revenue Operations and Finance on consistent definitions, data integrity, attribution methodology, budgeting, and ROI analysis

Skills

Marketing analytics

BI / RevOps

Excel / Google Sheets

Data storytelling

Job description

Sign In App is seeking a highly analytical Go-to-Market Analyst to optimize our marketing funnel and GTM engine. This role turns marketing and sales data into actionable insights to improve pipeline, ARR growth, and ROI.

You’ll partner with Marketing, Revenue Operations, Sales, and Finance to standardize reporting, measure funnel performance across segments, and provide clear recommendations to drive efficient growth and smarter investments.