GTM Retention & Loyalty Growth Strategist

Direct Energy Business; Houston (TX); Hybrid; USD 110,000 - 140,000; Full time

Job summary

NRG is seeking a Go-To-Market Retention Strategy Manager in Houston to lead customer retention, engagement and loyalty programs that improve lifetime value. You'll shape retention communications, develop segmentation and journeys, and coordinate cross-functional plans across Marketing, Customer Experience, Digital, Analytics and Operations to drive measurable results.

This role requires strong data-driven decision making, excellent storytelling, and the ability to balance business goals with

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 5-7 years of relevant professional experience in strategic marketing, go-to-market strategy, customer strategy, or business strategy.
• Experience in energy, subscription-based, consumer services or related industries.

Responsibilities

• Develop and lead GTM retention strategies informed by customer insights, loyalty drivers, performance trends and objectives.
• Define customer segmentation, targeting, value propositions and channel strategies for retention campaigns.
• Partner with Marketing and Operations to integrate customer member benefits into campaigns.
• Own the retention campaign calendar and coordinate cross-functional launch readiness.

Skills

Strategic marketing

Go-to-market strategy

Customer lifecycle management

Cross-functional collaboration

Education

Bachelor's degree

Job description

NRG is seeking a Go-To-Market Retention Strategy Manager in Houston to lead customer retention, engagement and loyalty programs that improve lifetime value. You'll shape retention communications, develop segmentation and journeys, and coordinate cross-functional plans across Marketing, Customer Experience, Digital, Analytics and Operations to drive measurable results.

This role requires strong data-driven decision making, excellent storytelling, and the ability to balance business goals with