GTM Retention & Engagement Lead

NRG Energy; Houston (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

NRG Energy is seeking a Go-To-Market Retention Strategy Manager to lead customer retention, engagement and loyalty initiatives across our consumer business. You will shape retention programs, develop journeys, messaging and activation plans to improve customer lifetime value.

Open to a hybrid schedule with four days in-office. 5–7 years of experience in strategic marketing and GTM strategy within energy or related industries is preferred; a Bachelor's degree is required, and a Master's is a plus.

Qualifications

• Bachelor's degree required; 5–7 years in strategic marketing or GTM strategy.
• Experience in energy, subscription-based, consumer services or related industries.
• Strong ability to lead cross-functional initiatives from strategy to execution.

Responsibilities

• Develop and lead GTM retention strategies informed by customer insights and objectives.
• Define segmentation, value propositions and channel strategies for retention campaigns.
• Lead cross-functional GTM planning and execution across owned channels.
• Create briefs, success measures and activation plans for retention programs.
• Analyze performance and translate results into optimization recommendations.

Skills

GTM strategy

Customer lifecycle management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Business/Marketing/Communications or related field

Job description

NRG Energy is seeking a Go-To-Market Retention Strategy Manager to lead customer retention, engagement and loyalty initiatives across our consumer business. You will shape retention programs, develop journeys, messaging and activation plans to improve customer lifetime value.

Open to a hybrid schedule with four days in-office. 5–7 years of experience in strategic marketing and GTM strategy within energy or related industries is preferred; a Bachelor's degree is required, and a Master's is a plus.