Senior Product Marketing Manager — Growth & GTM (Remote/Hybrid)

LegalZoom; Mountain View (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

LegalZoom is seeking a Senior Product Marketing Manager to own performance and growth across a defined product portfolio. You will shape positioning, pricing, and go-to-market strategies while collaborating across product, marketing, and sales to drive acquisition and revenue growth.

You will lead pricing rooted in behavioral economics and build AI-powered workflows to scale PMM activities, working in a hybrid remote/on-site setup with preference for candidates in the Los Angeles area.

Qualifications

• Proven ability to shape pricing and positioning for growth.
• Experience leading cross-functional teams across product, marketing and sales.
• Strong track record in driving acquisition and revenue growth.

Responsibilities

• Own performance and growth across a defined product portfolio.
• Shape pricing, positioning, and GTM strategies to drive acquisition.
• Collaborate with product, marketing, and sales to execute go-to-market plans.
• Leverage behavioral economics to inform pricing decisions and optimize ROI.

Skills

Pricing strategy

Go-to-market strategy

Cross-functional collaboration

Growth marketing

Business metrics

Performance marketing

Tools

AI workflows

Job description

LegalZoom is seeking a Senior Product Marketing Manager to own performance and growth across a defined product portfolio. You will shape positioning, pricing, and go-to-market strategies while collaborating across product, marketing, and sales to drive acquisition and revenue growth.

You will lead pricing rooted in behavioral economics and build AI-powered workflows to scale PMM activities, working in a hybrid remote/on-site setup with preference for candidates in the Los Angeles area.