Senior Law Firm GTM & Market Intelligence Lead

LE0001 Relativity ODA LLC; Illinois; Híbrido; USD 130.000 - 196.000; Jornada completa

Descripción de la vacante

Relativity ODA LLC is seeking a Senior Product Marketing Manager for the Law Firm segment to turn market and buyer evidence into actionable go-to-market plans. You will lead cross-functional collaboration across Product, Marketing, Sales, Customer Success and Legal Consulting to drive acquisition, adoption and expansion, with emphasis on law firms.

This role sits at the intersection of customers and product, translating insights into briefs, launches and enablement.

Formación

• Minimum 5+ years of experience in B2B SaaS product marketing, segment marketing, market intelligence, GTM strategy or a closely related role.
• Demonstrated ability to turn customer, competitive and market insight into differentiated positioning, GTM plans, launches and usable sales enablement.
• Strong primary and secondary research, synthesis and analytical skills.
• Strong commercial judgment with the ability to connect market evidence to practical business recommendations.
• Excellent written, verbal and presentation communication skills, including the ability to simplify complex findings for leadership and field audiences.
• Demonstrated ability to lead cross-functional work and influence outcomes without direct authority.
• Ability to manage multiple priorities, create clarity in ambiguous situations and independently drive assigned work-streams.

Responsabilidades

• Build decision-quality market intelligence: develop an evidence-based understanding of law firm market dynamics, subsegments, buyer behavior, buying situations, alternatives, competitors and commercial barriers; identify implications and recommendations for the team.
• Establish repeatable competitive and win/loss intelligence: synthesize competitive activity, field objections, win/loss patterns and market developments; translate findings into recommendations for positioning, Product, Sales and GTM plans.
• Monitor relevant market, customer and industry signals and convert findings into concise, decision-ready points of view for cross-functional stakeholders.
• Develop GTM plans for assigned commercial priorities: define target audiences, customer problems, use cases, value propositions, buyer journeys, field requirements, cross-functional actions and success measures; lead planning and readiness.
• Translate approved Law Firm Segment priorities into clear briefs, work-streams and recommendations that execution partners can activate.
• Coordinate across Product Marketing, Product, Growth, International, Sales, Customer Success, Legal Consulting and other partners to ensure assigned GTM work-streams are aligned and ready for market.
• Translate central product launch strategy into law-firm-specific market requirements, use cases, buyer implications, field requirements and readiness recommendations.
• Partner with core Product Marketing while maintaining the boundary that central Product Marketing owns product-level positioning and launch strategy.
• Identify segment-specific gaps in positioning, proof, enablement, customer experience or cross-functional readiness and recommend actions to address them.
• Develop segment sales plays, buyer insights, competitive guidance, use-case guidance and commercial enablement for law firm sellers and customer-facing teams.
• Partner with Sales Enablement on delivery and reinforcement and evaluate the usefulness and adoption of enablement.
• Synthesize field feedback and objections to improve GTM plans, competitive positioning, and future enablement.
• Analyze market, sales, customer and usage signals to identify barriers and opportunities across acquisition, adoption and expansion.
• Recommend interventions to Law Firm Segment Marketing leadership and relevant execution teams.
• Customer Success, Legal Consulting, Growth and lifecycle teams retain execution ownership.
• Connect customer and commercial evidence to recommendations for future GTM priorities, experiences and programs.
• Interpret commercial, GTM, competitive and adoption data to identify what the team should continue, change, stop or investigate.
• Work with Marketing Operations and other data owners to use available reporting while respecting their ownership of infrastructure, methodology, attribution and data integrity.
• Communicate findings clearly to cross-functional and leadership audiences, distinguishing evidence, implications and recommended action.
• Market and competitive insights are timely, decision-ready and used to improve GTM choices.
• Assigned commercial GTM work-streams have clear audiences, problems, value propositions, cross-functional actions and success measures.
• Law firm launches reflect segment-specific market requirements and customer realities.
• Sales and customer-facing teams use the resulting buyer, use-case and competitive guidance.
• Performance analysis leads to clear recommendations and measurable improvements in readiness and execution.

Conocimientos

Brand Management

Demand Generation

Digital Marketing

Marketing Communications

Marketing Strategies

Market Positioning

Market Strategy

Product Management

Product Marketing

Sales Enablement

Descripción del empleo

Relativity ODA LLC is seeking a Senior Product Marketing Manager for the Law Firm segment to turn market and buyer evidence into actionable go-to-market plans. You will lead cross-functional collaboration across Product, Marketing, Sales, Customer Success and Legal Consulting to drive acquisition, adoption and expansion, with emphasis on law firms.

This role sits at the intersection of customers and product, translating insights into briefs, launches and enablement.