Senior Product Marketing Manager — AI-Driven Growth & GTM

LegalZoom.com, Inc.; California (MO); Hybrid; USD 122,000 - 216,000; Full time

Benefits offered by this job

401k with matching

Disability insurance

Wellness benefits

Job summary

LegalZoom.com, Inc. is seeking a Senior Product Marketing Manager to own growth for a defined product portfolio. You will shape positioning, pricing, and go-to-market strategies while partnering with product, marketing, and sales to drive acquisition and retention.

A strong emphasis on AI-enabled workflows and pricing informed by behavioral economics is required. You will lead end-to-end marketing initiatives, map the customer journey, and analyze market dynamics to inform strategy, messaging,

Qualifications

• 8+ years of marketing experience, with at least 4 years specifically in Product Marketing.

Responsibilities

• Own performance across your portfolio by building marketing roadmaps and action plans.

Skills

Marketing experience

Product marketing

A/B testing

Pricing strategy

GTM campaigns

AI agents

Executive presentations

Cross-functional collaboration

Education

Bachelor's degree

MBA or higher

Tools

Claude

ChatGPT

Gemini

AirOps

Job description

LegalZoom.com, Inc. is seeking a Senior Product Marketing Manager to own growth for a defined product portfolio. You will shape positioning, pricing, and go-to-market strategies while partnering with product, marketing, and sales to drive acquisition and retention.

A strong emphasis on AI-enabled workflows and pricing informed by behavioral economics is required. You will lead end-to-end marketing initiatives, map the customer journey, and analyze market dynamics to inform strategy, messaging,