GTM & PMM Lead for Regulated AdTech & AI

Sizmek; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

100% Employer-Paid Healthcare

401(k) with company match

Health & Wellness programs

AI tooling support

Job summary

IQM, a bold AI-driven adtech player, seeks an Associate Director of Product Marketing to own the GTM engine across regulated verticals. You’ll craft repeatable launch systems and clear product narratives that translate complex adtech into market-ready value, partnering with vertical PMMs, sales, and marketing to align positioning and enablement.

You’ll design AI/LLM-enabled workflows to scale PMM output, orchestrate cross-functional workstreams, and drive alpha/beta/GA launches with disciplined

Qualifications

• 6–8 years in product marketing / GTM in adtech, with hands-on experience shipping high-stakes products to market.
• Strong understanding of the programmatic ecosystem — DSPs, CTV, audience targeting, and partnership / supply ecosystems.
• Proven ability to translate technical product depth into clear, simple, human-first messaging.
• Track record building repeatable GTM / launch systems (alpha/beta/GA, QA, launch packages).
• Ability to project manage from start to launch with attention to detail.
• Highly collaborative, self-directed IC who owns and finishes workstreams; can thrive in a fast-moving startup environment.

Responsibilities

• GTM Systems & Launch Ops: Own a repeatable launch framework with gates and checklists.
• Positioning & Messaging: Translate complex ad-tech into human-first narratives by persona and vertical.
• Enablement & Competitive Intelligence: Build battle cards and materials; train the field to use them.
• AI-Powered GTM Engine: Design and modernize AI/LLM skills that scale PMM output.
• Cross-Functional Orchestration: Partner across Product, Sales, Customer Success, Marketing, and Events to align roadmaps.

Skills

GTM systems development

Positioning & messaging

Enablement & competitive intelligence

AI/LLM tooling

Cross-functional collaboration

Project management

Tools

Monday.com

Job description

IQM, a bold AI-driven adtech player, seeks an Associate Director of Product Marketing to own the GTM engine across regulated verticals. You’ll craft repeatable launch systems and clear product narratives that translate complex adtech into market-ready value, partnering with vertical PMMs, sales, and marketing to align positioning and enablement.

You’ll design AI/LLM-enabled workflows to scale PMM output, orchestrate cross-functional workstreams, and drive alpha/beta/GA launches with disciplined