GTM Marketing Leader: Digital Growth & Pipeline

Accenture PLC; Arlington (VA); On-site; USD 87,000 - 270,000; Full time

Job summary

Accenture PLC's LearnVantage team seeks a Digital Marketing Manager to translate business strategy into multi-channel digital experiences that drive awareness, engagement, and pipeline growth. You will craft thought leadership, tutorials, and webinar experiences while aligning with Accenture’s brand and performance metrics.

The role requires 6+ years in executing digital marketing across SEO, paid media, social, and content, plus 4+ years leading teams; proficiency with Google Ads, GA4, CMS, and

Qualifications

• 6+ years of executing digital marketing campaigns across multiple channels (SEO, paid media, social, content marketing).
• 6+ years of content development, with experience creating thought leadership and marketing assets.
• 6+ years of working with webinar platforms and event execution.
• 6+ years using marketing tools such as Google Ads, GA4, CMS platforms, Sprinklr.
• 4+ years managing and coaching teams with collaborative leadership.

Responsibilities

• Execute integrated digital marketing campaigns to drive brand awareness, engagement, and pipeline growth.
• Create and manage thought leadership and tutorials across blogs, landing pages, video, and assets.
• Plan, promote, and host webinars with content development and speaker coordination.
• Lead SEO strategy: keyword research, on-page optimization, backlinks.
• Monitor and report paid campaign performance with insights to improve ROI.

Skills

Digital marketing campaigns

Content development

Webinar platforms

SEO/SEM knowledge

Team leadership

Education

Bachelor's degree or equivalent

Tools

Google Ads

GA4

CMS platforms

Sprinklr

Job description

Accenture PLC's LearnVantage team seeks a Digital Marketing Manager to translate business strategy into multi-channel digital experiences that drive awareness, engagement, and pipeline growth. You will craft thought leadership, tutorials, and webinar experiences while aligning with Accenture’s brand and performance metrics.

The role requires 6+ years in executing digital marketing across SEO, paid media, social, and content, plus 4+ years leading teams; proficiency with Google Ads, GA4, CMS, and