Growth & Digital Experience Lead - Hybrid

Mable; Sydney Township (ND); Hybrid; USD 120,000 - 180,000; Full time

Job summary

HomeMade is seeking a Manager, Performance & Digital Experience to lead digital growth, acquisition and website experiences. You will direct paid media, SEO, AEO and CRO initiatives, and oversee internal and agency teams.

The role reports to the Head of Marketing and shapes budget priorities, investment decisions and performance outcomes. You'll drive measurement, analytics and optimization across GA4, GTM and BI environments, turning data into actionable strategies that improve conversion and

Qualifications

• 7+ years' experience across performance marketing, digital acquisition, search or digital experience.

Responsibilities

• Develop and lead HomeMade's performance marketing and search strategy across paid search, paid social, display, SEO and GEO/AEO opportunities.

Skills

Performance marketing

Digital acquisition

Search strategy

CRO

Team leadership

Agency management

Tools

Google Ads

GA4

GTM

SEMrush

Ahrefs

Screaming Frog

Optimizely

Job description

HomeMade is seeking a Manager, Performance & Digital Experience to lead digital growth, acquisition and website experiences. You will direct paid media, SEO, AEO and CRO initiatives, and oversee internal and agency teams.

The role reports to the Head of Marketing and shapes budget priorities, investment decisions and performance outcomes. You'll drive measurement, analytics and optimization across GA4, GTM and BI environments, turning data into actionable strategies that improve conversion and