GTM Marketing Lead — NYC for B2B AI Compliance

Kobalt Labs co; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Kobalt Labs, an AI-native compliance platform for financial institutions, seeks a marketer to build its marketing motion from the ground up. You’ll collaborate with the founders, Sales, and Partnerships to drive demand across content, events, customer marketing, partnerships, and our web presence.

This execution role turns ideas into shipping programs with ownership and rapid iteration. You’ll craft and distribute content, manage events, and build a consistent voice on LinkedIn and other

Qualifications

• 3+ years of experience marketing a B2B product, ideally at a startup or growth-stage company.
• A strong portfolio of B2B content you've personally written, from social and thought leadership to customer stories and company announcements.
• Experience owning marketing programs end-to-end, with a track record of driving demand and measurable results.
• Experience working closely with Sales and Partnerships to reach and engage prospective customers.
• Experience with field marketing, customer marketing, or events is a plus.

Responsibilities

• Build and run marketing programs that generate qualified pipeline, working closely with Sales on target accounts and messaging.
• Run events ranging from intimate dinners to conferences and industry events.
• Turn customers and their results into content (case studies, customer spotlights, webinars, announcements).
• Own Kobalt's LinkedIn presence and develop voice across content and posts.
• Collaborate with Partnerships on events, co-marketing, and industry associations.
• Create learning opportunities for customers to connect and learn from each other.
• Contribute to web presence messaging and content.
• Measure performance to decide what to scale next.

Skills

B2B marketing

Content writing

Event marketing

LinkedIn & social

Content strategy

Job description

Kobalt Labs, an AI-native compliance platform for financial institutions, seeks a marketer to build its marketing motion from the ground up. You’ll collaborate with the founders, Sales, and Partnerships to drive demand across content, events, customer marketing, partnerships, and our web presence.

This execution role turns ideas into shipping programs with ownership and rapid iteration. You’ll craft and distribute content, manage events, and build a consistent voice on LinkedIn and other