B2B Marketing Lead: Growth, Content & Events

Kobalt Labs co; New York (NY); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Kobalt Labs is seeking a hands-on marketer to build its marketing motion from the ground up. You’ll work directly with the founders and Sales/Partnerships to drive demand across content, events, customer marketing, partnerships, and our web presence.

You’ll have a lot of ownership over what we do and how we do it, but this is first and foremost an execution role: you’ll be turning ideas into things that actually ship.

Formación

• 3+ years of experience marketing a B2B product, ideally at a startup or growth-stage company.
• A strong portfolio of B2B content you’ve personally written, from social and thought leadership to customer stories and company announcements.
• Experience owning marketing programs end-to-end, with a track record of driving demand and measurable results.
• Experience working closely with Sales and Partnerships to reach and engage prospective customers.
• Experience with field marketing, customer marketing, or events is a plus.

Responsabilidades

• Build and run marketing programs that generate qualified pipeline, working closely with Sales on our target accounts, buying process, and what resonates with prospects.
• Run events ranging from intimate customer and prospect dinners to roundtables, conferences, and industry events.
• Turn our customers and their results into great content, including case studies, customer spotlights, webinars, announcements, and other stories.
• Own Kobalt’s LinkedIn presence. Work directly with our founders and broader team to create content every day, develop their individual voices, and consistently turn customer conversations, company milestones, product launches, events, and industry insights into posts worth reading.
• Work closely with Partnerships on events, co-marketing, industry associations, and other opportunities to get Kobalt in front of the right people.
• Create opportunities for our customers to learn from one another and build a stronger community around Kobalt.
• Work with our founders on our web presence, particularly messaging and content.
• Measure what’s working and use it to decide what we do more of next.

Conocimientos

B2B marketing

Content creation

Demand generation

Cross-functional collaboration

Event marketing

Herramientas

LinkedIn

Descripción del empleo

Kobalt Labs is seeking a hands-on marketer to build its marketing motion from the ground up. You’ll work directly with the founders and Sales/Partnerships to drive demand across content, events, customer marketing, partnerships, and our web presence.

You’ll have a lot of ownership over what we do and how we do it, but this is first and foremost an execution role: you’ll be turning ideas into things that actually ship.