GTM Launch Ops PMM II — Remote

Avidxchange, Inc.; Charlotte (NC); Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid Workplace Flexibility

401(k) Match

Parental Leave

Tuition Reimbursement

Life Insurance

Long-Term Disability

Job summary

AvidXchange is seeking a Product Marketing Manager II, GTM Operations to own the planning and execution of horizontal go-to-market programs. You will build systems and frameworks enabling GTM Strategists to focus on strategy while ensuring partner launches are precise and enablement reflects field needs.

You will own launch playbooks, GTM execution, market research, cross-functional alignment, and KPI reporting to drive partner and buyer growth across the GTM org.

Qualifications

• 3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or high-growth tech.
• Experience with TAM, SAM, and SOM research and translating data into actionable recommendations.
• Strong storyteller and ability to tailor messaging for diverse B2B audiences.

Responsibilities

• Launch Operations: Develop and maintain standardized launch playbooks and intake workflows that scale.
• Go-to-Market: Develop and execute go-to-market for partner and buyer GTM Strategists.
• Market Research and Intelligence: Conduct TAM, SAM, and SOM research and competitive intelligence for GTM strategy.
• Cross-Functional Collaboration: Coordinate with Sales, Enablement, Onboarding, Operations, and Partner teams.
• Sales and Partner Enablement: Provide tools, training, and materials for field use.
• Reporting and KPI Tracking: Build dashboards and surface insights for leadership.

Skills

Go-to-Market strategy

Launch operations

Market research and intelligence

Cross-functional collaboration

Sales enablement

Data analysis and reporting

Education

Bachelor's degree in business, marketing, or related field

Tools

CRM systems

Business intelligence tools

Job description

AvidXchange is seeking a Product Marketing Manager II, GTM Operations to own the planning and execution of horizontal go-to-market programs. You will build systems and frameworks enabling GTM Strategists to focus on strategy while ensuring partner launches are precise and enablement reflects field needs.

You will own launch playbooks, GTM execution, market research, cross-functional alignment, and KPI reporting to drive partner and buyer growth across the GTM org.