GTM Engineer (Marketing)

Midwest Startups; United States; Híbrido; USD 95 000 - 135 000; Tempo integral

Resumo da oferta

Midwest Startups is seeking a GTM Engineer (Marketing) to own the technical and operational layer of our marketing engine, including marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and AI assistants for content creation and distribution.

You will partner closely with the Marketing team and report into RevOps to ensure alignment between marketing activity and pipeline outcomes, building AI-assisted workflows and maintaining data

Qualificações

• 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company.
• Hands-on HubSpot experience — built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting.
• Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion).
• Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot.
• Experience building with AI-assisted workflows or automation tools leveraging LLMs — experimented with or deployed AI in a marketing or ops context.
• Demonstrated ability to work independently on technical builds — can take a requirement from a marketing stakeholder and execute without step-by-step direction.
• Strong written communication; ability to summarize analytical findings clearly for a non-technical audience.

Responsabilidades

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle transitions, and form/landing page infrastructure.
• Build and maintain segmented nurture tracks by persona and vertical to enable personalized outreach at scale.
• Own marketing attribution and the automated weekly performance report across channels and platforms.
• Manage the AI agent layer for content operations and SEO/keyword monitoring workflows.
• Ensure data quality and accurate handoff data between Marketing and Sales.

Conhecimentos

HubSpot

Marketing automation

Campaign operations

SEO

AEO tooling

AI workflows

Data quality

LLM integration

Written communication

Ferramentas

HubSpot CRM

Clearscope

Google Analytics

Descrição da oferta de emprego

The GTM Engineer (Marketing) owns the technical and operational layer of Branch's marketing engine. This includes marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and the AI agents that support content creation and distribution. This role partners closely with the Marketing team and reports into RevOps to ensure alignment between marketing activity and pipeline outcomes.

Core Responsibilities: Marketing Automation & Campaign Operations: Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure. Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale. Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact.

AI Agent Development — Marketing: Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats. Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs. Explore and implement AI-assisted copy generation for nurture sequences and 1:1 ABM efforts, enabling higher volume without additional headcount.

Attribution & Performance Reporting: Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application. Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms. Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment).

SEO & AEO Operations: Manage the technical SEO tooling layer (Clearscope) and build a systematic keyword monitoring and content brief workflow. Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership. Coordinate with the content AI agent to ensure SEO-optimized briefs are executed efficiently.

Lead Flow & Data Quality — Marketing: Own lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts entering HubSpot. Monitor and maintain MQL-to-SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales. Partner on the enrichment waterfall and data standards for Marketing-sourced contacts.

Qualifications: 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company. Hands-on HubSpot experience — built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting. Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion). Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot. Experience building with AI-assisted workflows or automation tools leveraging LLMs — experimented with or deployed AI in a marketing or ops context. Demonstrated ability to work independently on technical builds — can take a requirement from a marketing stakeholder and execute without step-by-step direction. Strong written communication; ability to summarize analytical findings clearly for a non-technical audience.

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