GTM Engineer

Flywheel; London (OR); On-site; USD 36,000 - 60,000; Full time

Job summary

Flywheel is hiring to lead our organic social, content engine, and go‑to‑market plans. You will own top-of-funnel content, design sequences that convert engagement into pipeline, and build the systems underpinning both. You will use our product to grow and create customer-facing case studies.

You will be measured on pipeline created, not posts published, and have the freedom to define the starting shape of the role. Equity options accompany a founding-team hire.

Qualifications

• You have built and shipped your own product or side project with real users.
• You are AI native in practice and automate data tasks yourself.
• You can write clearly with a distinctive voice; GTM writing is core.

Responsibilities

• Own organic social from content engine to top of funnel growth for Flywheel and founders.
• Design and run sequences that convert engagement into booked calls and pipeline.
• Own GTM system: lead qualification, ICP, taxonomy, routing, and attribution.

Skills

Product building

A I native

Copywriting

Self-direction

Lead generation / GTM

Tools

Claude Code

Cursor

Job description

Role

You find the problem, write the plan, and build the fix, without waiting for a brief or a ticket.

You own organic social and go-to-market: content that fills the top of funnel, sequences that turn attention into pipeline, and the systems underneath both. We use our own product to grow, so what you build also becomes a customer-facing case study. You will be measured on pipeline created, not posts published.

What you'll own

• Top of funnel through organic social. Build the content engine for Flywheel and the founders' accounts. Work out what earns distribution on LinkedIn and X now. Turn engagement into a list of named prospects.
• Sequences that convert. Design and run the full path from "someone reacted to a post" to "someone booked a call." You own the copy, the segmentation, the timing, and the numbers. If a sequence converts at 2%, you know why and what you are changing to get to 4%.
• GTM system. Lead qualification, ICP, taxonomy, routing, attribution. The data infrastructure exists. We need a point of view on how to use it.
• Whatever you find. The role has a starting shape, not a fixed one. Find a 40% drop-off in onboarding and it becomes your project. Bring us the problem and the plan, then go.

What we need from you

We care what you shipped, not the title you held.

• You have built and shipped your own product. Side project, indie SaaS, tool, agent, or app with real users. We want to see it, and what you learned when it did not work. This is the filter, not a nice to have.
• You are AI native in practice, not in bio. You run Claude Code or Cursor daily and wire up automations that do real work. When you need data from an API, you get it yourself.
• You have opinions about organic social. You can say why one post got 400k impressions and a near-identical one got 2k. Ideally you have grown an account, yours or someone else's.
• You can write. Plainly and with a voice. Most of GTM is writing. If your copy sounds like a language model wrote it, this is not the role.
• You self-direct. Nobody assigns you work every Monday. You look at the business, pick the highest-leverage thing, make the case, and execute. Then you say what happened, including when it did not work.

What we do not need

• Years of experience at a specific title
• Agency experience running someone else's playbook
• Someone who needs three people to unblock them
• "Growth hacker" as an identity

How we run the process

• Intro call, 30 minutes. You walk us through something you built or ran.
• Paid work trial. A real slice of our GTM, roughly a week of your time, paid at your rate. You research it, plan it, and ship something. This is how we both find out.
• Founder conversation. Where this goes and what you want from it.

Compensation: up to £45k base plus meaningful equity. This is a founding-team hire.