Founding Marketer

Flywheel; London (OR); On-site; USD 170,000 - 250,000; Full time

Benefits offered by this job

Meaningful equity

Founding team equity

Fast progression

Job summary

Flywheel is hiring a Founding Marketer to own Flywheel's brand and growth, define positioning, channels, and the pipeline number.

You will build messaging for founders and GTM leaders, run go-to-market launches, and shape market talk about AI-native, founder-led GTM. You’ll own growth engine, demand gen, content, paid, SEO, events, and partnerships.

Collaborate with sales, measure funnel metrics, and iterate on experiments to turn winners into repeatable playbooks.

Qualifications

• Experience building a brand at an early-stage B2B company.
• Proven track record leading launches and sales enablement.
• Data-driven marketer who can prove funnel impact.

Responsibilities

• Own brand voice, positioning, and category POV across site, content, social, events, and sales materials.
• Build positioning and messaging for founders and GTM leaders; turn client results into case studies.
• Package new offerings and run go-to-market for each; shape market talk about AI-native, founder-led GTM.
• Lead growth engine activities: demand gen, content distribution, paid, SEO, events, partnerships.
• Instrument the funnel from first touch to closed revenue and own the metrics.
• Run experiments weekly and turn winners into repeatable playbooks.

Skills

Brand positioning

Go-to-market strategy

Growth marketing

Content marketing

CRM & attribution

Tools

CRM systems

Job description

Role

Flywheel runs content and outbound as one system. We help founders and operators build the audience that fills their pipeline. We are hiring a Founding Marketer to own Flywheel's brand and growth.

You own positioning, the channels, and the pipeline number. You will be measured on pipeline created, not impressions.

What you'll own

• Brand. Define the voice, positioning, and category point of view, and keep it consistent across the site, content, social, events, and sales materials.
• Product marketing. Build the positioning and messaging for founders and GTM leaders. Turn client results into case studies and proof points, and give sales the narratives that close.
• Launches and category. Package new offerings, run the go-to-market for each one, and shape how the market talks about AI-native, founder-led GTM.
• Growth engine. Run demand gen, content distribution, paid, SEO, events, and partnerships on top of sharp positioning and a brand people recognize.
• Funnel. Instrument it from first touch to closed revenue and own the metrics.
• Experiments. Test channels, messaging, and audiences every week, then turn the winners into playbooks the team can repeat.
• Marketing and rev ops stack. Own the tooling, attribution, and reporting.
• Handoff with sales. Connect inbound and outbound into one motion built on the same message.

What makes you a great fit

• You have built a brand from early stage and can point to one the market knows because of your work.
• You write positioning and messaging that wins competitive deals, and you have run launches and sales enablement to back it.
• You have owned growth at a high-velocity B2B company and turned strategy into revenue you can name.
• You move between writing a category narrative and building the attribution model that proves it works.
• You have run marketing and revenue operations hands on, including CRM, attribution, and automation.
• You run paid, organic, content, outbound, and events, and measure each one.
• You think in experiments and iteration loops, and you build growth the way a PM builds product.
• You read funnel models, cohort analyses, and attribution frameworks, and you act on them.
• You understand founders and GTM leaders as buyers because you have sold to them.

How we work

• High agency. You start before anyone hands you the brief.
• Revenue over vanity metrics. You focus on pipeline quality and velocity.
• Comfort with ambiguity. You would rather build from scratch than inherit a playbook.
• Direct communication. You say the real thing, own the outcome, and move.

What we offer

• Work directly with the founder from day one.
• Meaningful equity as part of the founding team.
• Compensation that tracks the ownership you take on.
• Fast progression next to tier 1 operators.