GTM Engineer

Ghost; United States; Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Equity

Remote-first

Async-friendly

Health coverage

Flexible PTO

Job summary

Ghost is seeking a GTM Engineer to own the systems powering its growth engine. You’ll work directly with founders to build enrichment, scoring, sequencing, and AI-driven engagement across CRM and outbound stacks. This 100% remote role can be based anywhere in the United States.

You’ll design and ship revenue-driving pipelines, attribution, and lifecycle signals, collaborating with a small, fast-moving team in an async-friendly, remote-first environment.

Qualifications

• 3+ years across growth engineering, RevOps, or GTM systems — ideally with time as a software engineer or technical builder
• Hands-on fluency with modern GTM tooling: enrichment (Clay or similar), outbound platforms, CRMs, and email infrastructure
• Comfort with APIs, webhooks, SQL, and scripting — you build the integration rather than filing a ticket for it
• AI-native instincts: you reach for agents and automation first, and you can evaluate when they're actually better
• A track record of shipping systems that made a measurable difference to pipeline or revenue
• Clear written communication and high independence — you define the goal, then go get it

Responsibilities

• Increase revenue by building the infrastructure that identifies, routes, nurtures, and converts high-quality brand demand
• Own and evolve the outbound engine: enrichment, lead scoring, sequencing, deliverability, and reply routing
• Build lifecycle marketing flows and the signals that trigger them — from first touch to booked demo to live campaign
• Own attribution end-to-end: pixels, server-side conversion APIs, and the dashboards that show which bets drive demos and revenue
• Ship internal AI agents that make sourcing, qualification, and follow-up faster every week
• Build the instrumentation and operating cadence that gives the team real-time visibility into what's working and where leads stall

Skills

Growth engineering

RevOps systems

GTM tooling

APIs & SQL

AI automation

Clear communication

Tools

Clay

CRM systems

Email infrastructure

Job description

Ghost is the AI-powered growth marketing team. Brands hire us to run growth end-to-end: creators, paid ads, outreach, and email. Founder operators on the work, AI agents behind them.

We also run a creator arm: an AI agent that creators use to land and manage brand deals. That arm is our unfair advantage — 10,000+ real deals and brand-creator matches inform how we match creators to brands.

Our traction .

• 25,000+ creators on the roster, with a 10M+ creator network we can access
• 10,000+ real brand deals through the platform
• 2,000+ brands have hired Ghost creators
• Run by founders and operators: $20M+ raised as founders, tens of millions in revenue generated across the companies we've built and helped lead

Where we work .

Ghost is a remote-first company. For some roles we prioritize time zones or in-person collaboration — check the role description below.

Why we're looking for you .

Ghost is building the agentic system for growth marketing — and we need a GTM Engineer to own the systems that power how we grow.

This isn't a traditional engineering role. You'll be the product owner for the infrastructure that finds brands, understands their intent, delivers the right message at the right moment, books demos, and converts that demand into live campaigns. Think enrichment and scoring pipelines, outbound sequencing, lifecycle signals, attribution, and AI-powered engagement — all working together as one system.

You’ll work directly with the founders to build and ship the revenue engine. If you've spent your career at the intersection of CRM, modern GTM tooling (Clay, Smartlead, Apollo-class stacks), and AI — and you're frustrated maintaining someone else's stack when you'd rather architect your own — this is that role.

This role is 100% remote and can be based anywhere in the United States.

The impact you'll have .

• Increase revenue by building the infrastructure that identifies, routes, nurtures, and converts high-quality brand demand
• Own and evolve the outbound engine: enrichment, lead scoring, sequencing, deliverability, and reply routing
• Build lifecycle marketing flows and the signals that trigger them — from first touch to booked demo to live campaign
• Own attribution end-to-end: pixels, server-side conversion APIs, and the dashboards that show which bets drive demos and revenue
• Ship internal AI agents that make sourcing, qualification, and follow-up faster every week
• Build the instrumentation and operating cadence that gives the team real-time visibility into what's working and where leads stall

Who you'll work with .

You’ll work directly with Ghost’s founders — the same operators who run brand accounts — so the loop between an idea, a shipped system, and revenue is days, not quarters.

What we're looking for .

• 3+ years across growth engineering, RevOps, or GTM systems — ideally with time as a software engineer or technical builder
• Hands‑on fluency with modern GTM tooling: enrichment (Clay or similar), outbound platforms, CRMs, and email infrastructure
• Comfort with APIs, webhooks, SQL, and scripting — you build the integration rather than filing a ticket for it
• AI‑native instincts: you reach for agents and automation first, and you can evaluate when they're actually better
• A track record of shipping systems that made a measurable difference to pipeline or revenue
• Clear written communication and high independence — you define the goal, then go get it

Compensation and benefits .

• Competitive salary plus meaningful early-stage equity
• Remote-first, async-friendly, with a small team that ships daily
• Health coverage and flexible PTO