GTM Enablement Lead, Solutions & Product

Qualtrics; Provo (UT); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

401(k) match

Wellness reimbursement

Job summary

Qualtrics seeks a GTM Enablement Program Manager to design and scale learning journeys across Product, PMM, and Sales. You will translate complex product capabilities into field-ready playbooks, drive multi-role enablement, and measure impact on ramp time, win rates, and ARR.

You’ll partner with Product, GTM leadership, and Services to deliver structured certifications, global programs, and scalable learning models in a hybrid, global environment.

Qualifications

• 4-7+ years of dedicated, hands-on experience in sales enablement, technical enablement, or GTM learning design within an enterprise SaaS, Data, or platform environment.
• Proven track record as an enablement practitioner, demonstrated ability to build end-to-end enablement plans, design adult learning journeys, and measure business impact.
• Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration/analytics, and applied AI capabilities.

Responsibilities

• Design Learning Journeys: Build structured, multi-modal learning paths and field playbooks for core platform releases, data capabilities, and AI-driven solution features.
• Enable the Full GTM Engine: Map product capabilities to role-specific behaviors: equipping SDRs on pain-point messaging, AEs on value-based discovery, SEs on technical architecture/demo execution, and Services on platform adoption, value realization, and expansion.
• Cross-Functional Orchestration: Partner with Product, PMM, and GTM Leadership to translate product roadmaps into business-ready GTM launches and field certifications.
• Facilitate & Certify: Deliver high-impact interactive workshops, demo practice sessions, and knowledge checks in person and virtually that build field confidence and certified fluency.
• Drive Strategic Program Management: Apply disciplined project management capabilities to manage workstreams, keep multi-stakeholder initiatives on track, and ensure consistent global delivery.
• Measure Business Outcomes: Analyze enablement data against full-lifecycle GTM metrics (e.g., ramp velocity, win rates, demo conversion, multi-product adoption, and NRR) to prove ROI and iterate continuously.

Skills

Sales enablement

GTM learning design

Cross-functional collaboration

AI-capability translation

Project management

Education

Bachelor’s degree or equivalent practical experience

Job description

Qualtrics seeks a GTM Enablement Program Manager to design and scale learning journeys across Product, PMM, and Sales. You will translate complex product capabilities into field-ready playbooks, drive multi-role enablement, and measure impact on ramp time, win rates, and ARR.

You’ll partner with Product, GTM leadership, and Services to deliver structured certifications, global programs, and scalable learning models in a hybrid, global environment.