GTM Enablement Lead: Launch Strategy & Training

Mastercard Inc.; Chicago (IL); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Paid time off

Job summary

Mastercard Inc. in Chicago is seeking a Go To Market Enablement Team Lead to drive product launches and empower GTM teams with messaging, training, and enablement assets.

You will lead a team and closely partner with Product, Marketing, and Sales to implement effective GTM strategies, content, and certification programs that accelerate adoption and revenue impact. The role requires strong communication skills and experience simplifying complex offerings into actionable messaging, with a focus on

Qualifications

• 5+ years in Product Marketing, Sales Enablement, or GTM roles within B2B SaaS or technology.
• 2+ years managing a team.
• Proven success in GTM implementation with growth in targeted areas/regions.

Responsibilities

• Own the go-to-market strategy for new product launches, including timelines, deliverables, and cross-functional alignment.
• Develop launch frameworks that define messaging, positioning, and enablement requirements.
• Translate product capabilities into clear, differentiated value propositions for target personas and ensure content aligns with the company narrative.
• Design and deliver training programs to prepare GTM teams for new product launches and implement certification programs.

Skills

Product marketing

Sales enablement

Go-to-market strategies

Team leadership

Job description

Mastercard Inc. in Chicago is seeking a Go To Market Enablement Team Lead to drive product launches and empower GTM teams with messaging, training, and enablement assets.

You will lead a team and closely partner with Product, Marketing, and Sales to implement effective GTM strategies, content, and certification programs that accelerate adoption and revenue impact. The role requires strong communication skills and experience simplifying complex offerings into actionable messaging, with a focus on