GTM & Demand Gen Lead for Enterprise SaaS

Appsilon; United States; À distance; USD 90 000 - 150 000; Plein temps

Résumé du poste

Appsilon seeks a Growth/Go-To-Market leader in the US to build and optimize lead generation and demand generation initiatives for enterprise life sciences and tech customers.

You will research target markets, design multi-channel outreach to senior decision-makers, collaborate with Marketing to convert awareness into opportunities, and manage GTM motions and CRM workflows with strong ownership and analytical rigor.

Qualifications

• Experience with GTM strategy.
• Experience in B2B technology, software services, or SaaS.
• Proven track record of building pipeline rather than just managing inbound leads.
• Understanding of modern Go-to-Market strategies.
• Ability to work independently with a high level of ownership.
• Strong analytical and commercial thinking skills.
• Confident communication skills for international clients.

Responsabilités

• Build and improve the lead generation engine and demand generation initiatives
• Research target markets and identify high-potential accounts using ICP-based lists
• Develop multi-channel outreach strategies to book meetings with senior decision-makers
• Design and execute GTM experiments and test new acquisition channels
• Collaborate with Marketing to convert awareness into commercial opportunities
• Manage GTM motions, CRM workflows, and modern GTM tooling to optimize prospecting
• Support solution development and lead commercial conversations for smaller opportunities

Connaissances

GTM strategy

B2B technology

SaaS

Pipeline building

Go-to-Market

Ownership

Analytics

Commercial thinking

Communication with international teams

Description du poste

Appsilon seeks a Growth/Go-To-Market leader in the US to build and optimize lead generation and demand generation initiatives for enterprise life sciences and tech customers.

You will research target markets, design multi-channel outreach to senior decision-makers, collaborate with Marketing to convert awareness into opportunities, and manage GTM motions and CRM workflows with strong ownership and analytical rigor.