GTM Automation Engineer: Marketing & SDR Systems

LeanScale, Inc.; San Mateo (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Fireworks is hiring a GTM Engineer to design, operate, and improve the systems powering our marketing and SDR motion. You’ll ensure HubSpot, Lemlist, Clay, Harmonic, and Zapier work with Salesforce, architect integrations, and build lifecycle automations to drive pipeline.

You’ll collaborate with marketers and SDRs to optimize signals, automate manual tasks, and ensure the stack acts as one system, not silos, accelerating funnel flow.

Qualifications

• 3-5 years in Marketing Operations, Engineering, or GTM Ops with real ownership of automation
• Strong, hands-on HubSpot experience - admin or architect level
• Experience managing a GitHub repo
• Working fluency in Salesforce - understanding lead/contact/campaign objects and MQL routing logic
• Experience designing SDR operational workflows: sequencing, routing, handoff logic
• Comfortable with scripting, webhooks, or APIs to connect systems and build automation
• Strong systems mindset - understanding how data, integrations, and workflows connect
• Curious about new marketing/GTM tools and excited to experiment with AI-driven workflows
• Bonus: SQL literacy for campaign/funnel reporting; experience with messaging or personalization tooling

Responsibilities

• Design and maintain the architecture of the marketing tech stack, integrating HubSpot with Salesforce
• Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier
• Design lifecycle, nurture, and messaging automations to reduce manual work and improve conversion
• Ensure enrichment data, engagement signals, and activity history flow between marketing and sales systems
• Partner with SDRs and marketing leadership to support day-to-day outbound and campaign workflows
• Design and maintain MQL > SDR > AE routing and handoff logic
• Build and operate campaign infrastructure for demand generation programs end to end
• Support onboarding and training for SDRs on tools and automations
• Maintain HubSpot as a clean, reliable system of record alongside Salesforce as source of truth downstream
• Support the marketing data model, automation, and field governance to ensure data capture
• Build and maintain reporting for funnel performance and campaign impact in coordination with RevOps GTM Engineering

Skills

HubSpot admin

Salesforce knowledge

APIs & webhooks

Automation scripting

Data integrations

Campaign operations

SQL literacy

Tools

GitHub

HubSpot

Lemlist

Clay

Harmonic

Zapier

Job description

Fireworks is hiring a GTM Engineer to design, operate, and improve the systems powering our marketing and SDR motion. You’ll ensure HubSpot, Lemlist, Clay, Harmonic, and Zapier work with Salesforce, architect integrations, and build lifecycle automations to drive pipeline.

You’ll collaborate with marketers and SDRs to optimize signals, automate manual tasks, and ensure the stack acts as one system, not silos, accelerating funnel flow.