GTM Automation Architect

leanlayer.com; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Lean Layer is seeking an experienced GTM Specialist to design, build, and optimize demand orchestration and outbound prospecting systems for multiple clients. You will collaborate with RevOps consultants to assess needs, propose practical solutions, and personally implement the configured infrastructure.

The role blends advisory work with hands-on implementation, focusing on scalable, low‑overhead automation, data quality, and adoption across marketing and sales teams.

Qualifications

• 6+ years in GTM Engineering, Marketing Operations, RevOps, or similar roles.
• Experience building lead management, routing, enrichment, and outbound automation in B2B.
• Strong Salesforce and HubSpot configuration, workflows, and integrations.
• Advanced Clay experience with enrichment waterfalls and AI columns.
• Experience with Outreach, Salesloft, Apollo or similar tools.

Responsibilities

• Design and implement lead lifecycle, scoring, routing, qualification, and handoff processes.
• Build outbound and prospecting infrastructure with data sourcing and CRM integrations.
• Connect sales engagement platforms, prospecting tools, and buying signal providers.
• Create workflows that automate qualification, routing, and follow-up.
• Use AI agents to replace repetitive sales and marketing tasks.
• Monitor systems, troubleshoot integrations and improve data quality.

Skills

GTM Engineering

Marketing Operations

Revenue Operations

Sales Operations

Client communication

Python/JavaScript

Tools

Salesforce

HubSpot

Clay

Outreach

Salesloft

n8n

Zapier

Make

Job description

Lean Layer is seeking an experienced GTM Specialist to design, build, and optimize demand orchestration and outbound prospecting systems for multiple clients. You will collaborate with RevOps consultants to assess needs, propose practical solutions, and personally implement the configured infrastructure.

The role blends advisory work with hands-on implementation, focusing on scalable, low‑overhead automation, data quality, and adoption across marketing and sales teams.