GTM Automation Architect: Demand Orchestration

Lean Layer LLC; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Lean Layer LLC is seeking an experienced GTM Specialist to design, build, and optimize demand orchestration and outbound prospecting for clients. You will map lead lifecycles, implement scoring, routing, enrichment, and CRM integrations across Salesforce and HubSpot, and leverage Clay and modern GTM tools.

You’ll work across client projects, balance today needs with scalable solutions, and mentor teams on automation and AI-driven approaches.

Qualifications

• 6+ years of hands-on GTM/RevOps experience.
• Proven experience building lead management, routing, enrichment, and outbound automation in B2B.
• Strong Salesforce and HubSpot configuration, workflows, and integrations.
• Advanced Clay experience with enrichment waterfalls, automated workflows, CRM integrations.
• Experience with sales engagement platforms such as Outreach, Salesloft, Apollo, or similar tools.
• Experience with routing, enrichment, or intent platforms such as LeanData, Chili Piper, ZoomInfo, 6sense, or UserGems.
• Comfortably building integrations using APIs, webhooks, and automation tools such as n8n, Zapier, or Make.
• Experience building AI or LLM-based workflows for research, qualification, enrichment, or GTM automation.
• Comfortably working directly with clients, explaining technical decisions, and managing implementations.

Responsibilities

• Design lead lifecycle, scoring, routing, qualification, and sales handoff processes.
• Build outbound and prospecting infrastructure, including data sourcing, enrichment, and CRM integrations.
• Implement and connect sales engagement platforms, prospecting tools, and buying signal providers.
• Build workflows that automate lead and account qualification, prospecting, routing, and follow-up.
• Use AI agents and automation to replace repetitive sales and marketing work.
• Monitor systems, troubleshoot integrations, and improve data quality and reliability.

Skills

GTM Engineering

Marketing Operations

Revenue Operations

Sales Operations

Automation

Tools

Salesforce

HubSpot

Clay

Outreach

Salesloft

Apollo

LeanData

Chili Piper

ZoomInfo

6sense

UserGems

n8n

Zapier

Make

Job description

Lean Layer LLC is seeking an experienced GTM Specialist to design, build, and optimize demand orchestration and outbound prospecting for clients. You will map lead lifecycles, implement scoring, routing, enrichment, and CRM integrations across Salesforce and HubSpot, and leverage Clay and modern GTM tools.

You’ll work across client projects, balance today needs with scalable solutions, and mentor teams on automation and AI-driven approaches.