Go-To-Market Associate

Workday; New York (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

Sana (now a part of Workday) is reshaping how organizations access knowledge with agentic AI. We are seeking a Go-To-Market Associate in New York to be the crucial first touchpoint for leading global organizations and help build a robust sales pipeline.

You will work with leadership to assess markets, identify opportunities where Sana's AI adds value, and refine outreach for global scaling with executive stakeholders.

Qualifications

• 1+ years of experience in sales, go-to-market, or business development roles.
• Professional proficiency in English with excellent written and verbal skills.
• Strong strategic execution and market assessment abilities.
• First-principles problem solver, comfortable in fast-paced environments.
• Bachelor's degree or higher from a top-tier university.

Responsibilities

• Drive Pipeline Generation through initial contact, lead qualification, and high-value deal sourcing.
• Execute Market Strategy by identifying emerging trends and opportunities where Sana's AI solutions add value.
• Shape the GTM Motion by refining outreach blueprints, tools, and methodologies for global scaling.
• Build relationships with executive-level stakeholders to translate insights into revenue.
• Collaborate with leadership across 5+ countries in global office spaces.

Skills

Pipeline generation

Client outreach

Lead qualification

Market assessment

Education

Bachelor's degree or higher from a top-tier university

Job description

• Sana (now a part of Workday) is an AI lab building superintelligence for work


• Our mission is to empower organizations to accomplish their goals faster by helping teams effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI


• Trusted by pioneering global companies and serving over 1 million users worldwide, we are looking for pragmatic dreamers to join us in reshaping how humans harness knowledge


• The Go-To-Market team brings our cutting-edge AI products to the global market


• As a GTM Associate, you will serve as the crucial first touchpoint for stakeholders at leading global organizations


• This is a highly strategic, individual contributor role focused on sourcing high-value deals and building a robust sales pipeline


• You will work closely with our leadership team to navigate an unprecedented market, shape our go-to-market motion, identify emerging trends, and set the blueprint for scalable growth


• Drive Pipeline Generation: Act as the initial point of contact for prospective enterprise clients, executing lead generation, qualification, and high-value deal sourcing


• Execute Market Strategy: Assess markets to identify emerging trends, strategic organizational needs, and opportunities where Sana's AI solutions can add immediate value


• Shape the GTM Motion: Collaborate with sales leadership to refine outreach blueprints, tools, and methodologies that enable global scaling


• Build Relationships: Transform strategic insights into tangible results through relentless tactical execution and relationship-building with executive-level stakeholders


• Impactful Work: Help shape the future of AI alongside brilliant minds formerly from Google, Apple, Spotify, Notion, Slack, and Databricks


• Accelerated Growth: Swift professional development supported by continuous feedback and direct mentorship from senior leaders


• Global Collaboration: Work alongside exceptional teammates across 5+ countries from our highly collaborative and inspiring office spaces

Demonstrated experience in pipeline generation, client outreach, or lead qualification1+ years of professional experience in a commercial, sales, go-to-market, or business development role; OR 1+ years of experience in management consultingProfessional proficiency in English with excellent written and verbal communication skillsStrategic Execution: Proven ability to assess complex markets, identify key opportunities, and execute relentlessly to convert insights into revenueProblem Solving: A \"first-principles\" thinker with a strong bias for action, comfortable navigating ambiguous and fast-paced environmentsCulture Fit: Highly collaborative, inherently curious, humble, and driven by a desire to exceed goals and elevate the team around youPreferred Experience: Prior experience working in a high-growth B2B SaaS startup environment or at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain)Education: A Bachelor's degree or higher from a highly competitive or top-tier university