GTM Associate

ebro foods netherlands; San Francisco (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Lassie in San Francisco seeks a GTM Associate to spark early demand among doctors’ offices. You will identify promising practices, craft outreach, schedule demos, and work with the sales team to refine messaging based on what lands.

You’ll experiment with channels, measure results, and build quick rapport with busy clinicians. Ideal for a fast learner who thrives on feedback and helping small businesses run more smoothly.

Qualifications

• You have 1–2 years of SDR or BDR experience.
• You move fast, think fast, and improve with every rep.
• You never give up, with a smile on your face.
• You build real rapport with a busy doctor in 90 seconds, and they feel it.
• You're self-aware, flag what isn't working, and know how to improve.
• You're excited about helping a small business run itself.

Responsibilities

• Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more
• Experiment with messages, segments, and channels to learn where demand is strongest
• Run early discovery conversations to understand who's working in the practice, how the office operates, and where Lassie may or may not fit
• Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile
• Keep the GTM engine organized, measured, and moving

Skills

SDR/BDR experience

Job description

Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.

About the role

As a GTM Associate at Lassie, you'll create the first spark of demand. You'll identify promising doctors' offices, run thoughtful outreach you'd want to receive yourself, schedule demos, and help us learn which messages actually land with small businesses.

What you'll do

• Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more

• Experiment with messages, segments, and channels to learn where demand is strongest

• Run early discovery conversations to understand who's working in the practice, how the office operates, and where Lassie may or may not fit

• Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile

• Keep the GTM engine organized, measured, and moving

What we're looking for

• You have 1–2 years of SDR or BDR experience

• You move fast, think fast, and improve with every rep

• You never give up, with a smile on your face

• You build real rapport with a busy doctor in 90 seconds, and they feel it

• You're self-aware, flag what isn't working, and know how to improve

• You're excited about helping a small business run itself

Joining us

To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.