Head of Marketing

ebro foods netherlands; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Lassie, a startup focused on transforming marketing for doctors’ offices, seeks a Head of Marketing to shape growth engines and messaging. You’ll blend product, data, marketing, sales, and customer insight to scale demand and revenue, while partnering with the founders to build the marketing engine from the ground up.

In this hands-on role, you’ll craft a repeatable growth model, recruit and guide a lean team, and own brand and product marketing initiatives to accelerate Lassie’s reach and

Qualifications

• Track record of finding and scaling revenue-generating growth channels.
• Experience at an early-stage startup and doing the work before building a team.
• Ability to pitch a product, write copy that converts, and engage audiences.
• Ability to think from first principles and test unconventional ideas.
• Strong numerical mindset with clear explanations of results.
• Daily use of AI tools to build, automate, and iterate growth.

Responsibilities

• Own demand-generation system with demos booked as north star and ARR/payback guardrails.
• Develop messaging and positioning through customer insight and data.
• Identify creative, scalable growth channels and prove them.
• Turn successful efforts into repeatable systems and build an AI-native team.
• Lead brand and product marketing in partnership with founders.

Skills

Growth channel scaling

Startup experience

Copywriting / messaging

First principles thinking

Numerical rigor

AI tool usage

Competitive mindset

Tools

AI tools

Job description

Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.

About the role

As Lassie's Head of Marketing, you'll be responsible for turning customer love into compounding, revenue-accountable demand. You'll connect product, data, marketing, sales, and customer insight to crack the message and build the repeatable, scalable channels that help Lassie reach far more doctors' offices efficiently.

This is a hands-on role for someone who wants to build Lassie's marketing engine from the ground up. You'll work directly with the founders, who bring deep experience building and scaling growth systems.

What you'll do

• Own Lassie's demand-generation system, with qualified demos booked as your north star and ARR and payback as guardrails

• Crack the message and positioning through customer insight, sales calls, data, and systematic experimentation

• Personally find and prove creative, predictable, and scalable growth channels

• Turn what's working into repeatable systems, then build a lean, AI-native team around them

• Own the execution of brand and product marketing in partnership with the founders

What we're looking for

• You have a demonstrated track record of finding and scaling revenue-generating growth channels

• You've worked at an early-stage startup and are comfortable personally doing the work before building a team around it

• You're a natural seller and message crafter: you can pitch a product, write copy that converts, and make an audience feel understood

• You think from first principles, generate unconventional ideas, and ship enough experiments to discover what works

• You bring rigor and numeracy: you know your metrics, can explain exactly why something worked, and can replicate it in a different context

• You already use AI tools daily to build, automate, and operate, and you're excited to rethink distribution and growth strategy from the ground up

• You're fiercely competitive and want to build a company that wins its category

Joining us

To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.