GTM Associate — Demand Gen for Small-Biz Clinics

ebro foods netherlands; San Francisco (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Lassie in San Francisco seeks a GTM Associate to spark early demand among doctors’ offices. You will identify promising practices, craft outreach, schedule demos, and work with the sales team to refine messaging based on what lands.

You’ll experiment with channels, measure results, and build quick rapport with busy clinicians. Ideal for a fast learner who thrives on feedback and helping small businesses run more smoothly.

Qualifications

• You have 1–2 years of SDR or BDR experience.
• You move fast, think fast, and improve with every rep.
• You never give up, with a smile on your face.
• You build real rapport with a busy doctor in 90 seconds, and they feel it.
• You're self-aware, flag what isn't working, and know how to improve.
• You're excited about helping a small business run itself.

Responsibilities

• Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more
• Experiment with messages, segments, and channels to learn where demand is strongest
• Run early discovery conversations to understand who's working in the practice, how the office operates, and where Lassie may or may not fit
• Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile
• Keep the GTM engine organized, measured, and moving

Skills

SDR/BDR experience

Job description

Lassie in San Francisco seeks a GTM Associate to spark early demand among doctors’ offices. You will identify promising practices, craft outreach, schedule demos, and work with the sales team to refine messaging based on what lands.

You’ll experiment with channels, measure results, and build quick rapport with busy clinicians. Ideal for a fast learner who thrives on feedback and helping small businesses run more smoothly.