GTM Architect: AI Revenue Enablement Leader

Empath Lab; San Francisco (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

Empath Lab in San Francisco seeks an experienced GTM Architect to build and own the revenue enablement function from the ground up, partnering with the Founder CEO, CRO, and sales team. You'll design onboarding, training programs, playbooks, and collateral, develop GTM narratives, ICPs, and messaging, and translate field insights into scalable enablement systems using AI.

This high-impact role offers ownership, direct exposure to leadership, and a path to shape how an early-stage AI company goes

Qualifications

• 5+ years in Sales Enablement, Revenue Enablement, or related function.
• Experience at early-stage B2B SaaS or AI company preferred.
• Proven track record building enablement programs from scratch.
• Strong understanding of enterprise sales motions.
• Experience designing and running seller training and onboarding.
• Ability to create sales collateral, GTM messaging, and narratives.
• Experience developing ICPs, value propositions, and sales plays.
• Entrepreneurial mindset with ownership and autonomy.
• Genuine curiosity about AI and use of AI in workflows.
• Excellent written and verbal communication.

Responsibilities

• Build and own the company's sales and revenue enablement function from the ground up.
• Design onboarding, training programs, and certification frameworks.
• Develop sales playbooks, decks, one-pagers, battle cards, objection guides, and other field-facing collateral.
• Develop GTM narratives for new industries, segments, use cases, and customer profiles.
• Help define ICPs, value propositions, competitive positioning, messaging, and sales plays.
• Work directly with the Founder CEO, CRO, and sellers to identify what's working and turn successful sales motions into repeatable processes.
• Gather feedback from sellers and customers and translate those insights into improved GTM strategy and enablement.
• Identify new market segments and commercial opportunities where the company can expand.
• Build enablement systems and content workflows using AI to improve seller productivity.
• Establish leading indicators that connect enablement activity to pipeline and revenue.
• Help build the infrastructure and operating rhythm required to scale a high-performing GTM organization.

Skills

Sales Enablement

GTM Strategy

Enterprise Sales

Onboarding & Training

Sales Collateral

ICP & Positioning

Commercial Acumen

AI Familiarity

Communication

Ownership Autonomy

Job description

Empath Lab in San Francisco seeks an experienced GTM Architect to build and own the revenue enablement function from the ground up, partnering with the Founder CEO, CRO, and sales team. You'll design onboarding, training programs, playbooks, and collateral, develop GTM narratives, ICPs, and messaging, and translate field insights into scalable enablement systems using AI.

This high-impact role offers ownership, direct exposure to leadership, and a path to shape how an early-stage AI company goes