Growth Website Director: Strategy, UX & SEO

Gold Adam, Inc.; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Gold Adam, Inc. seeks a Website Director to lead vision, performance, and day-to-day development of the company’s website and digital presence in Dallas.

The role owns the site as a key growth channel and collaborates across marketing, creative, sales, operations, and leadership to ensure a fast, accessible, and conversion-focused experience. The ideal candidate combines digital strategy, ecommerce expertise, analytics, content strategy, and leadership to drive measurable results and align with

Qualifications

• 5+ years of experience in website management, digital marketing, ecommerce, UX, or a related field.
• Demonstrated experience managing and growing a high traffic or revenue generating website.
• Strong understanding of UX/UI principles and conversion optimization.
• Experience with website analytics and performance tools such as Google Analytics and Google Search Console.
• Strong understanding of SEO and digital marketing.
• Experience working with CMS and/or ecommerce platforms.
• Proven project management and vendor management skills.
• Excellent written and verbal communication skills.
• Strong analytical and problem solving abilities.
• Ability to manage multiple priorities and projects in a fast paced environment.
• Strong attention to detail combined with excellent strategic judgment.

Responsibilities

• Develop and execute the overall website strategy in alignment with Gold Adam’s business, brand, and revenue objectives.
• Own the website’s performance, functionality, content, customer experience, and ongoing optimization.
• Lead website redesigns, new page launches, feature development, and major digital initiatives.
• Partner with marketing, creative, sales, operations, and leadership teams to ensure the website supports broader company goals.
• Manage website content, product/service presentations, landing pages, promotions, and campaigns.
• Continuously improve the user experience, navigation, site structure, and conversion journey.
• Monitor website analytics and KPIs, identifying opportunities to increase traffic, engagement, leads, and conversions.
• Develop and manage an SEO strategy in partnership with internal or external SEO resources.
• Oversee website SEO, technical health, page speed, mobile responsiveness, accessibility, and overall site performance.
• Manage relationships with web developers, designers, agencies, technology partners, and other digital vendors.
• Establish website standards, processes, workflows, and quality-control procedures.
• Conduct regular website audits and competitive research to identify opportunities for improvement.
• Use A/B testing, customer behavior, analytics, and other data to make informed website decisions.
• Ensure the website accurately represents Gold Adam’s brand identity and maintain a premium, consistent customer experience.
• Stay current on emerging website technologies, AI tools, digital marketing trends, UX practices, and ecommerce best practices.
• Manage website related budgets, timelines, priorities, and project deliverables.

Skills

Website management

Digital marketing

UX/UI principles

Conversion optimization

Communication skills

Project management

Vendor management

Analytical thinking

Tools

Google Analytics

Google Search Console

CMS / Ecommerce platforms

A/B testing tools

AI tools

Job description

Gold Adam, Inc. seeks a Website Director to lead vision, performance, and day-to-day development of the company’s website and digital presence in Dallas.

The role owns the site as a key growth channel and collaborates across marketing, creative, sales, operations, and leadership to ensure a fast, accessible, and conversion-focused experience. The ideal candidate combines digital strategy, ecommerce expertise, analytics, content strategy, and leadership to drive measurable results and align with