Growth & User Acquisition Director

Phoenix Hydrogen; Toronto (OH); On-site; USD 101,000 - 151,000; Full time

Benefits offered by this job

Healthcare coverage

Wellbeing allowance

Flexible time off

Job summary

Phoenix is seeking a Head of User Acquisition to own customer growth across paid and organic channels in Toronto. You will set strategy, build the team, and drive performance across Google Ads, Meta, TikTok, and more.

You’ll shape the acquisition engine end-to-end, align with product and brand, and translate data into executive-ready recommendations, while staying ahead of platform shifts and privacy changes.

Qualifications

• 7–10+ years in performance or growth marketing.
• Hands-on expertise in paid media across multiple channels.
• Familiar with SEO fundamentals and AEO/GEO (Answer Engine Optimization/Generative Engine Optimization).
• Experience developing or managing partnership-driven acquisition channels.
• Proven track record scaling paid acquisition with measurable impact on CAC, ROAS, and revenue growth.
• Strong strategic and analytical mindset with ability to switch between high-level strategy and campaign detail.
• Experience managing budgets and cross-channel investment tradeoffs at scale.
• Track record of cross-functional leadership and mentoring junior marketers.
• Comfortable operating with ambiguity and building processes in a fast-paced environment.
• Passion for improving the Canadian healthcare experience.
• You are highly data-driven and can model and analyze to inform strategy.

Responsibilities

• Own paid media strategy across performance channels and set channel mix and investment priorities.
• Own the customer acquisition funnel end-to-end for paid, with targets for CAC, ROAS, and LTV:CAC.
• Own budget planning and pacing across all paid channels; make tradeoffs for efficient growth.
• Set audience strategy, segmentation, and experimentation roadmap for paid campaigns.
• Build and scale retargeting and remarketing across paid channels.
• Own SEO and AEO strategy to ensure discoverability across search surfaces.
• Set organic content and technical SEO priorities with content, brand, and product teams.
• Identify, develop, and manage strategic partnerships for acquisition (affiliate, co-marketing, referral).
• Own partnership performance measurement and integrate into channel reporting.
• Build and lead the user acquisition team and define analytics framework for cross-channel reporting.
• Collaborate with creative, product, and brand leadership to align acquisition with company goals.

Skills

Paid media

SEO fundamentals

AEO/GEO

Partnerships

Cross-channel leadership

Budget management

Analytical mindset

Team leadership

Data-driven

Ambiguity tolerance

Job description

Phoenix is seeking a Head of User Acquisition to own customer growth across paid and organic channels in Toronto. You will set strategy, build the team, and drive performance across Google Ads, Meta, TikTok, and more.

You’ll shape the acquisition engine end-to-end, align with product and brand, and translate data into executive-ready recommendations, while staying ahead of platform shifts and privacy changes.