Senior Growth Lead, User Acquisition

Pantera Capital; United States; On-site; USD 182,000 - 215,000; Full time

Benefits offered by this job

Flexible PTO

Competitive salary and equity

Monthly Gametime credits ($1,200/yr)

Medical, dental, & vision insurance

Life insurance and disability

Diverse Family-forming benefits

401k, HSA

Company off-sites and meet-ups

Wellness programs

Tenure recognition

Job summary

Gametime is seeking a Senior Manager, User Acquisition to shape the next chapter of our mobile growth strategy. You will own strategy and execution across core install channels and partner with Data, Product and Creative teams to drive segmentation, measurement, and downstream business value.

This senior individual contributor role manages a multi-million-dollar portfolio, optimizing campaigns on Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms while driving

Qualifications

• 5+ years of in-house user acquisition or paid social experience.
• Experience managing multi-million-dollar acquisition budgets.
• Demonstrated ownership of install and downstream business metrics.
• Experience with Meta, TikTok, Apple Search Ads, Google App Campaigns, or equivalent platforms.
• Strong analytical and cross-functional collaboration skills.
• Experience with retargeting and post-install growth initiatives.
• Familiarity with SKAdNetwork, MMM, and privacy-constrained measurement environments.

Responsibilities

• Own install volume, ROAS, and downstream GMV performance across paid acquisition channels.
• Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging acquisition platforms.
• Partner with Data teams to develop audience segmentation and user quality frameworks.
• Collaborate with Product teams to improve post-install conversion and activation experiences.
• Partner with Creative teams to develop testing strategies and performance hypotheses.
• Drive experimentation across audience strategy, bidding approaches, creative concepts, and channel expansion opportunities.
• Contribute to attribution, incrementality, and measurement initiatives in privacy-constrained environments.
• Build reporting frameworks and actionable insights for Growth leadership.

Skills

Paid social

Attribution

MMPs

Privacy measurement

Data analysis

Cross-functional collaboration

AI workflows

Tools

Meta Ads

TikTok Ads

Apple Search Ads

Google App Campaigns

Job description

Gametime is seeking a Senior Manager, User Acquisition to shape the next chapter of our mobile growth strategy. You will own strategy and execution across core install channels and partner with Data, Product and Creative teams to drive segmentation, measurement, and downstream business value.

This senior individual contributor role manages a multi-million-dollar portfolio, optimizing campaigns on Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms while driving