Growth Marketing Manager

Streamline Group; United States; On-site; USD 6,612,000 - 6,613,000; Full time

Job summary

Streamline Group, a well-established 13-year CPG company, is launching a new e-tailer platform and seeks a Growth Marketing Manager to own paid acquisition, affiliate, and creator/social channels from the ground up. This role offers a contract-to-hire path and rapid impact in a pre-launch environment.

You will lead Meta/TikTok/Google campaigns, set up affiliate bridges, and build a creator network while owning attribution across Shopify and GA4.

Qualifications

• 5–7 years in growth/acquisition marketing, with 2–3 years in DTC/ecommerce
• Prior 0-to-1 launch or client-side agency ownership experience
• Hands-on fluency in Meta Ads Manager, TikTok Ads Manager, and Google Ads/GA4
• Hands-on experience with ShareASale and/or Awin
• Proven budgets and creator/influencer program management
• Experience leading acquisition builds in fast-moving, pre-launch environments
• Operational mindset with proactive risk/dependency flagging

Responsibilities

• Own paid acquisition across Meta, TikTok, and Google; manage external agency
• Set up and manage affiliate programs (ShareASale/Awin); recruit partners
• Build and manage creator/influencer network; measure ROI
• Own social media management: content calendars, production, community
• Set up backend tracking (Shopify, GA4) and prepare exec reporting
• Manage acquisition budget with CBCO; cross-functional collaboration

Skills

Growth marketing

DTC/ecommerce

Agency management

Meta/TikTok/Google Ads

GA4 / analytics

Budget management

Cross-functional collaboration

Affiliate marketing

Tools

ShareASale

Awin

Job description

Employment Type: Contract-to-Hire, 40 hrs/week, with potential to convert to full-time

Compensation: $48-$58/hour Based on Experience

Reports To: Chief Brand & Commercial Officer (CBCO)

Start: Immediate

About the Role

A well-established (13-year) CPG company is launching a new e-tailer platform focused on functional CPG products, going live in September. We're hiring a Growth Marketing Manager to own paid acquisition, affiliate, and creator/social channels from the ground up — a true 0-to-1 build inside an established, resourced company.

What You’ll Own

• Build, launch, and optimize the acquisition engine across Meta, TikTok, and Google, managing an external paid media agency, holding them accountable to performance, and proposing budget reallocation based on results
• Set up and manage the affiliate program (ShareASale and/or Awin), from platform build to partner recruitment and payout management
• Build and manage the creator/influencer network, sourcing, vetting, negotiating, content approval, and ROI measurement (directly or via agency)
• Total Ownership of social media management: content calendars, creative production (Canva, on-brand), and community building
• Set up backend tracking and attribution across Shopify, GA4, and ad platforms; build and present C-suite-level reporting on acquisition performance and budget decisions
• Manage the full acquisition budget in partnership with the CBCO
• Work cross-functionally with Legal, Finance, and the web/dev team to set up and manage programs

Requirements

• 5-7 years in growth/acquisition marketing, with at least 2-3 years in DTC/ecommerce specifically (not brand-side CPG only)
• At least one prior 0-to-1 launch or experience owning agency relationships as the client-side decision-maker
• Hands-on fluency in Meta Ads Manager, TikTok Ads Manager, and Google Ads/GA4. Able to read, question, and direct agency reporting, not just receive it
• Hands-on experience with ShareASale and/or Awin
• Proven track record managing budgets and creator/influencer programs
• Experience managing projects and build-outs as acquisition owner in a fast-moving, pre-launch environment
• Operationally minded, anticipates dependencies before they become blockers and proactively flags risks and dependencies rather than waiting to be asked