Growth Signals & Insights Lead

Okta; Bellevue (WA); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Okta in Bellevue, WA is seeking a Signal & Growth Insights Manager to interpret signal and audience performance, surface insights, and recommend growth actions. You will analyze outputs from GrowthX tools and platforms like Salesforce, Marketo, 6sense, and Looker to guide campaign and activation decisions.

Collaborate with TAL segmentation, build recurring reports, and help translate data into practical steps for cross-functional teams across growth, campaign, field, journey, and analytics.

Qualifications

• 5+ years of experience in B2B demand generation, growth marketing, marketing analytics, revenue analytics, marketing operations, growth operations, sales operations, or a related field.
• Experience analyzing account, audience, campaign, funnel, or GTM performance data and translating findings into practical recommendations.
• Strong understanding of B2B demand generation, account segmentation, audience targeting, campaign activation, and funnel progression.
• Experience building reports, dashboards, or recurring performance views using GTM, analytics, or BI tools.
• Working familiarity with platforms such as Salesforce, Marketo, 6sense, Common Room, Clay, Tableau, Looker, or comparable systems.
• Ability to interpret platform outputs, native reporting, and structured data to identify trends, gaps, and opportunities.
• Strong communication skills, including the ability to explain insights clearly to non-technical stakeholders.
• Ability to work cross-functionally with growth, campaign, field, journey, marketing automation, analytics, and sales/xDR teams.
• Strong attention to detail, analytical rigor, and comfort working with incomplete or imperfect data.

Responsibilities

• Interpret signal and audience performance to identify patterns across accounts, audiences, segments, regions, products, and growth motions.
• Use platform data and reporting from tools such as Salesforce, Marketo, 6sense, Common Room, Clay, Tableau, Looker to understand account and audience behavior.
• Surface insights about where signals are strengthening, engagement is increasing, coverage gaps exist, and where audiences may warrant additional activation.
• Provide analytical support and reporting for TAL segmentation, scoring, and prioritization models.
• Help quantify audience size, coverage, segment performance, account engagement, readiness indicators, and activation outcomes.
• Partner with Growth Lab strategy leads to identify what is working, what needs refinement, and where additional analysis is needed.
• Based on observed signal and audience patterns, recommend potential growth plays, campaign inputs, journey triggers, field motions, or xDR follow-up opportunities.
• Help identify where specific audiences or accounts should be activated based on signal strength, engagement behavior, segment fit, or performance trends.
• Partner with campaign, journey, field, and activation teams to help translate insights into practical recommendations.
• Create and maintain reports, dashboards, and recurring views that help GrowthX and its partners understand signal performance, audience coverage, motion performance, and activation outcomes.
• Use both native platform reporting and business intelligence tools where appropriate.
• Help stakeholders understand what the data shows, what it means, where confidence is high or low, and what actions should be considered.
• Measure GrowthX programs, pilots, and signal-led motions.
• Define success measures, track performance, summarize learnings, and recommend optimizations.
• Help the team understand which motions should be repeated, refined, scaled, or discontinued based on performance evidence.

Skills

B2B demand gen

Growth marketing

Marketing analytics

Revenue analytics

Reporting dashboards

Tools

Salesforce

Marketo

6sense

Common Room

Clay

Tableau

Looker

Job description

Okta in Bellevue, WA is seeking a Signal & Growth Insights Manager to interpret signal and audience performance, surface insights, and recommend growth actions. You will analyze outputs from GrowthX tools and platforms like Salesforce, Marketo, 6sense, and Looker to guide campaign and activation decisions.

Collaborate with TAL segmentation, build recurring reports, and help translate data into practical steps for cross-functional teams across growth, campaign, field, journey, and analytics.