Audience & Demand Signals Specialist

Okta; Bellevue (KY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Okta is seeking a Demand Signals Specialist to build and refine B2B audiences across campaigns and activation channels. You will work with GrowthX strategy leads, campaign teams, field marketing, and journey teams to create targeted audience sets using tools like Clay and Common Room.

You will ensure data quality, document logic, and enable activation through Salesforce, Marketo, and 6sense. The role emphasizes audience enrichment, segmentation, QA, and readiness for activation, with

Qualifications

• 1–3+ years in marketing operations or related field.
• Experience with B2B marketing and sales systems.
• Familiarity with Salesforce, Marketo, 6sense, Clay, and Common Room.
• Experience in enrichment, deduplication, segmentation, exclusions, and audience handoffs.
• Ability to communicate audience size, coverage, and data gaps clearly.

Responsibilities

• Build account and contact audiences based on GrowthX direction.
• Prepare audiences for activation across campaigns and systems.
• QA audience builds for accuracy and completeness.
• Collaborate with GrowthX leaders, campaign managers, and activation teams.
• Document audience logic and QA findings for transparency.

Skills

Marketing operations

Data QA

Audience segmentation

Communication

Cross-functional collaboration

GTM platforms

Tools

Salesforce

Marketo

6sense

Clay

Common Room

Job description

Okta is seeking a Demand Signals Specialist to build and refine B2B audiences across campaigns and activation channels. You will work with GrowthX strategy leads, campaign teams, field marketing, and journey teams to create targeted audience sets using tools like Clay and Common Room.

You will ensure data quality, document logic, and enable activation through Salesforce, Marketo, and 6sense. The role emphasizes audience enrichment, segmentation, QA, and readiness for activation, with