Audience Signals Architect

Okta; Chicago (IL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Equity (where applicable)

Bonus

Health, dental & vision insurance

401(k)

Paid leave (PTO & parental leave)

Job summary

Okta is seeking a Demand Signals Specialist to turn signal-led strategy into accurate, actionable audiences supporting GrowthX campaigns and activation channels. You will build account and contact audiences, enrich data, and ensure QA across systems such as Salesforce, Marketo, and 6sense.

Collaboration with growth, field marketing, and journey teams is essential to success. The role focuses on audience build, QA, and activation readiness, with cross-functional handoffs to campaign managers and

Qualifications

• 1-3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales ops, data ops, or related field.
• Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes.
• Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms.
• Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs.
• Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders.

Responsibilities

• Build account, contact, and buying-group audiences based on GrowthX direction.
• Use Clay and Common Room to support audience creation, enrichment, segmentation, contact discovery, and account research.
• Apply filters, exclusions, segmentation logic, region/segment views, product focus, persona criteria, suppression rules, and activation requirements.
• Package audience outputs for use by campaign managers, field marketing, journey architecture, marketing automation, and activation teams.
• Review audience builds for accuracy, duplication, completeness, field quality, and enrichment quality.

Skills

Attention to detail

QA processes

Cross-functional collaboration

Communication skills

GTM platforms

Tools

Salesforce

Marketo

6sense

Clay

Common Room

Job description

Okta is seeking a Demand Signals Specialist to turn signal-led strategy into accurate, actionable audiences supporting GrowthX campaigns and activation channels. You will build account and contact audiences, enrich data, and ensure QA across systems such as Salesforce, Marketo, and 6sense.

Collaboration with growth, field marketing, and journey teams is essential to success. The role focuses on audience build, QA, and activation readiness, with cross-functional handoffs to campaign managers and