Director, Marketing Analytics & Insights

Okta; Bellevue (WA); On-site; USD 170,000 - 233,000; Full time

Benefits offered by this job

Equity

Bonus

Health insurance

401(k)

Paid leave

Job summary

Okta in Bellevue, WA seeks a senior marketing analytics leader to drive attribution, forecasting, and dashboards across channels. You will translate data into actionable insights for marketing leaders, build forecasts, and guide budget decisions.

You will mentor junior analysts and collaborate with Data, Strategy, and Marketing teams to advance analytics maturity and drive business outcomes. Equity, bonus, and comprehensive benefits are offered.

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, ABM measurement.
• Data storytelling to influence executives and guide decisions.
• Experience with enterprise sales, product-led growth, and partner marketing models.

Responsibilities

• Drive attribution modeling and full-funnel measurement across marketing channels.
• Translate data into actionable insights and recommendations for marketing leaders.
• Create forecasts and scenario models to inform annual budget planning.
• Build and maintain self-service dashboards in Tableau for brand, demand gen, and events.
• Mentor junior analysts and establish analytics best practices.
• Partner with cross-functional teams on performance narratives and QBRs.

Skills

Marketing attribution modeling

Data storytelling

Martech infrastructure

Tableau

Salesforce

Snowflake

Excel

A/B testing

Statistical analysis

Python/R

MBA or advanced analytics degree

Education

Advanced degree (MBA, Analytics, Economics, or related field)

Tools

Tableau

Salesforce

Snowflake

Excel

APIs integrations

Job description

Okta in Bellevue, WA seeks a senior marketing analytics leader to drive attribution, forecasting, and dashboards across channels. You will translate data into actionable insights for marketing leaders, build forecasts, and guide budget decisions.

You will mentor junior analysts and collaborate with Data, Strategy, and Marketing teams to advance analytics maturity and drive business outcomes. Equity, bonus, and comprehensive benefits are offered.