Growth & Segment Marketing Lead (Omni-Channel)
Prudential Financial
Aumenta le possibilità di ricevere una risposta da questo datore di lavoro
Il tuo curriculum e una lettera di presentazione personalizzati, che corrispondono esattamente a ciò che sta cercando.
Vantaggi offerti da questo lavoro
Descrizione del lavoro
Prudential Financial is seeking a Growth & Segment Marketing Manager to drive omni-channel growth plans and audience-led campaigns in a hybrid Newark, NJ setting. You will partner across marketing and product teams to translate objectives into measurable growth initiatives, using data and insights to optimize performance.
The ideal candidate has 5–8 years in growth marketing, strong project management, and a track record of performance-driven programs across channels, with a knack for
Competenze
- 5–8 years of experience supporting omni-channel B2C and/or B2B growth programs.
- Experience developing end-to-end lifecycle journeys and managing audiences.
- Experience supporting lead generation and ABM campaigns that generate MQLs/SQLs.
Mansioni
- Translate business unit priorities into omni-channel growth plans and campaigns.
- Own growth and segment audiences and provide end-to-end campaign oversight.
- Coordinate across channels, technology and partner teams to support audience-led journeys.
- Use insights and data to inform customer journeys and test-and-learn roadmaps.
Conoscenze
Strumenti
Descrizione del lavoro
Prudential Financial is seeking a Growth & Segment Marketing Manager to drive omni-channel growth plans and audience-led campaigns in a hybrid Newark, NJ setting. You will partner across marketing and product teams to translate objectives into measurable growth initiatives, using data and insights to optimize performance.
The ideal candidate has 5–8 years in growth marketing, strong project management, and a track record of performance-driven programs across channels, with a knack for
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
