Growth Marketing Manager - Hybrid, Data-Driven ROI

Woodmenlife; Omaha (NE); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work schedule

Comprehensive benefits package

Job summary

WoodmenLife is seeking a Manager Growth Marketing to lead strategy and execution of national, regional, and local advertising. You’ll drive awareness and growth by using data and testing to optimize conversions and retention, overseeing social media, email/CRM, digital media, and budgets, while ensuring compliance with standards.

You’ll manage a team, collaborate with creative and sales units, and mentor staff.

Qualifications

• Bachelor's degree in advertising, journalism, marketing management, or equivalent degree.
• Minimum 10 years of experience in digital and traditional advertising.
• Experience in the insurance or financial services industry is strongly preferred.
• Professional Certificate in Digital Marketing through Digital Marketing Institute or equivalent certification.
• Minimum five years of people management experience demonstrating progressively increasing responsibilities.
• Experience leading or supporting specialized digital marketing functions, including social media and email/CRM marketing.

Responsibilities

• Leads the development and execution of a seamless, multi-dimensional digital advertising strategy that increases brand awareness, lead generation, and recruiting efforts.
• Manages marketing programs and campaigns from start to finish, coordinating with creative and external agencies.
• Recruits, trains, and mentors marketing staff while coordinating with creative and PR teams.
• Designs multi-channel marketing plans (digital, print, social media) aligned with business goals.
• Oversees national, regional and local campaigns using digital advertising, social media, SEM, direct mail, email, and print.
• Allocates and manages marketing funds across channels to maximize ROI.

Skills

Digital advertising

Traditional advertising

People management

CRM marketing

AI tools

Analytics and KPIs

Budget management

Multi-media budgets

Education

Bachelor's degree in advertising, journalism, marketing management, or equivalent degree

Tools

Microsoft 365

DAM

PageProof

Mailchimp

Litmus/QA

Hootsuite

Microsoft Dynamics

Job description

WoodmenLife is seeking a Manager Growth Marketing to lead strategy and execution of national, regional, and local advertising. You’ll drive awareness and growth by using data and testing to optimize conversions and retention, overseeing social media, email/CRM, digital media, and budgets, while ensuring compliance with standards.

You’ll manage a team, collaborate with creative and sales units, and mentor staff.