Growth Retention Sr Manager - Apparel

Trafilea; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Competitive USD salary

Paid time off

Job summary

Trafilea seeks a Senior Retention Marketing Leader to own the lifecycle strategy across its brands, Shapermint and Truekind. You design Welcome, transactional, Winback and Sunset flows and build a cohesive, data-driven program to drive engagement and repeat purchases.

You will define quarterly OKRs, partner with Data Science, IT, Growth and Creative teams, and lead initiatives to maximize revenue, LTV, and CAC efficiency in a fully remote environment.

Qualifications

• 7+ years of experience building and executing retention marketing strategies in digital-first environments.
• 5+ years in leadership roles leading cross-functional teams across Marketing, Creative, Data, and Technology.
• Deep expertise in CRM, lifecycle marketing, segmentation and customer engagement.
• Advanced English; Spanish, SQL, Data Science or analytics tools are a plus.

Responsibilities

• Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push, and WhatsApp.
• Design end-to-end Welcome, transactional, Winback and Sunset flows.
• Build an integrated multi-channel strategy to boost engagement and repurchase while reducing fatigue.
• Define quarterly OKRs and retention roadmaps prioritizing initiatives with high impact.
• Own retention performance metrics including revenue, conversion, repurchase and LTV/CAC.
• Lead experimentation and optimization using behavioral data and A/B testing.
• Drive cross-functional execution with Data Science, Creative, IT, Growth and other teams.

Skills

Retention marketing

Leadership

CRM

Lifecycle marketing

Data analysis

Strategy execution

AI experimentation

Education

Bachelor’s degree

Tools

SQL

Analytics tools

Data Science

Job description

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

We build and scale our own brands.

We invest in AI and automation like few others in eCom.

We test fast, grow fast, and help you do the same.

Be part of a dynamic, diverse, and talented global team.

100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

• Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.

• Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.

• Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.

• Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.

• Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.

• Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.

• Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.

• 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.

• 5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology.

• Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement, with a strong understanding of what drives repeat purchases and loyalty.

• Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.

• Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments.

• Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention.

• Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field.

• Advanced English is required; Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses.