Growth Product Director, D2C Subscriptions & Engagement

Sinclair Broadcast Group; Santa Monica (CA); On-site; USD 169,000 - 180,000; Full time

Job summary

Tennis Channel is seeking a Director, Product Manager, Growth to lead strategy, roadmap, and execution across subscriber acquisition, engagement, and retention for our direct-to-consumer products. You will partner with Product Design, Engineering, Data, Marketing, and Business teams to identify opportunities, prioritize investments, and bring high-impact experiences to market.

As a senior member of the Product team, you will build business cases, define success metrics, and communicate results

Qualifications

• 7+ years of Product Management experience, preferably in subscription or direct-to-consumer products.
• Proven success driving measurable growth in acquisition, engagement, or retention.
• Strong analytical mindset with hands-on SQL proficiency.
• Experience partnering with Design and Engineering teams to ship customer-facing products.
• Excellent communication skills and the ability to influence across cross-functional teams.
• Nice to have: ASO, App Store analytics, MAI campaigns experience.

Responsibilities

• Define and own the growth product roadmap across acquisition, engagement, and retention.
• Partner with Product Design and Engineering leadership to deliver high-impact customer experiences.
• Identify opportunities through analytics, customer research, and experimentation.
• Design, measure, and optimize A/B tests and growth initiatives.
• Collaborate closely with Marketing to improve conversion across paid, owned, and organic channels.
• Build business cases, define success metrics, and communicate results to executive stakeholders.
• Write SQL and work directly with data to answer product questions and uncover insights.

Skills

Product Management

Analytical mindset

SQL proficiency

Cross-functional collaboration

Excellent communication

ASO/MAI experience

Job description

Tennis Channel is seeking a Director, Product Manager, Growth to lead strategy, roadmap, and execution across subscriber acquisition, engagement, and retention for our direct-to-consumer products. You will partner with Product Design, Engineering, Data, Marketing, and Business teams to identify opportunities, prioritize investments, and bring high-impact experiences to market.

As a senior member of the Product team, you will build business cases, define success metrics, and communicate results