Product Manager - Growth

Brigit; New York (NY); Hybrid; USD 115,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employer HSA

Discretionary Time Off

401k Matching

Parental Leave

Wifi / Cell phone reimbursements

Learning & Development reimbursements

Dynamic startup environment

Job summary

Brigit is hiring a Product Manager to optimize the onboarding and activation funnel, turning free users into paying subscribers. You’ll drive improvements in bank/payroll connections, activation conversion, and Day 1 impact, collaborating closely with Design, Engineering, Analytics, and Marketing to ship user-centric mobile growth features.

The role suits a data-driven PM with 2+ years in growth-focused consumer product management and a track record in funnels, experimentation, and independent

Qualifications

• 2+ years in consumer product management with growth focus.
• Experience with a consumer mobile app and regulated industries a plus.
• Strong analytical skills using qualitative and quantitative data.
• Ability to execute autonomously within a defined problem space.
• Proven track record with funnels and conversion metrics.
• Clear, effective communicator across teams.

Responsibilities

• Own onboarding and activation funnel to boost activation rate.
• Improve activation inputs like bank/payroll connections and conversions.
• Design/ run experiments focusing on Day 1 and long-term outcomes.
• Own growth features such as bank connect and referral UX.
• Support referral initiatives to drive activations at low CAC.
• Partner with Design, Engineering, Analytics, Marketing and product teams.

Skills

Growth

Onboarding

Funnel Analytics

Experimentation

Cross-team Collaboration

Communication

Job description

Hi, we’re Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In's 2026 Best Midsize Companies to Work For in New York City

• Built In's 2025 Best Places to Work For In New York City

• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.

• Built In’s 2023 - 2025 Best Startups to Work For In New York City

• Fast Company’s Most Innovative Companies of 2022

• Business Insider’s Most Promising Consumer Startups 2022

• Forbes Fintech 50 2022

Role Overview

The Growth pod is responsible for converting free users into activated, paying subscribers by optimizing the early user journey. As the Product Manager on the team, you’ll own key parts of the activation funnel and drive measurable improvements through experimentation, iteration, and close collaboration with cross-functional partners.

This role is ideal for a product manager with strong execution skills who enjoys working in data-rich funnels and shipping impactful, user-centric mobile experiences.

What You’ll Be Doing

• Own and improve the onboarding and activation funnel to increase activation rate

• Drive improvements in key activation inputs, including bank and payroll connection and approval-to-activation conversion

• Design and run experiments, with a strong focus on early lifecycle impact (especially Day 1), while considering longer-term outcomes

• Own growth-related features such as bank connect, payroll connect, non-activated user experiences, and referral UX

• Support referral and promotional initiatives that increase low-CAC activations

• Partner closely with Design, Engineering, Analytics, Marketing, and adjacent product teams to deliver growth initiatives

What You Have

• 2+ years of consumer product management experience, with a focus on growth and/or retention is required

• Experience working with a consumer mobile app is required; experience working in a highly regulated industry a plus

• Experience working with funnels, conversion metrics, and experimentation

• Strong analytical skills and comfort using qualitative and quantitative insights to guide decisions

• Ability to execute independently within a defined problem space

• Clear, effective communicator who collaborates well across teams

Compensation

The anticipated annual base salary for this position is $115,000 - $150,000. This range does not include any other compensation components or other benefits for which an individual may be eligible (other benefits listed below). The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Benefits and Team

• Medical, dental, and vision insurance

• Annual Employer HSA Contribution

• Discretionary Time Off

• 401k Matching

• Paid Parental Leave

• Monthly reimbursement to use against wifi and/or cell phone bill

• Annual reimbursement for Learning & Development

• High-growth company helping hard working Americans build a brighter financial future

• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.

If you require reasonable accommodation in completing an application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please email [e-mail].

Disclosures:

• For information on our data privacy policies, see the Brigit California Personnel Privacy Policy.

• Brigit uses E-Verify for employment authorization. See the E-Verify and Department of Justice websites for more details.