Growth & Performance Lead, Paid Marketing

Envista Holdings Corporation; Madison (WI); On-site; USD 92,000 - 130,000; Full time

Job summary

Envista Holdings Corporation, via its Orascoptic division, seeks a Sr. Manager of Growth and Performance-Paid Marketing to drive global paid media, ecommerce, affiliate partnerships, and digital acquisition strategies from Madison, WI.

This onsite leadership role requires building data-driven plans, forecasting, and disciplined investment management to optimize lead generation, appointments, and revenue. Reporting to the Director of Global Marketing, you will lead channel execution, align with

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 7+ years of experience in performance marketing, digital marketing, or growth-focused roles.
• Proven experience managing paid media, affiliate channels, and conversion optimization strategies.
• Strong track record of driving measurable growth in lead generation, conversion rates, and revenue.
• Experience working with marketing analytics, attribution models, and performance dashboards.
• Demonstrated experience connecting acquisition-channel performance to downstream funnel outcomes, including lead quality, pipeline, revenue.

Responsibilities

• Lead global paid media plans across search, social, and performance channels.
• Develop acquisition targets and cost metrics.
• Forecast leads by market and align with pipeline needs.
• Collaborate with Lifecycle Marketing and Sales to move leads to opportunities.
• Oversee affiliate and partnership programs for incremental leads.

Skills

Analytical mindset

Paid media

Performance optimization

Forecasting

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree in Marketing, Business, Analytics

Tools

Marketing analytics platforms

Attribution dashboards

CRM integration

Job description

Envista Holdings Corporation, via its Orascoptic division, seeks a Sr. Manager of Growth and Performance-Paid Marketing to drive global paid media, ecommerce, affiliate partnerships, and digital acquisition strategies from Madison, WI.

This onsite leadership role requires building data-driven plans, forecasting, and disciplined investment management to optimize lead generation, appointments, and revenue. Reporting to the Director of Global Marketing, you will lead channel execution, align with