Growth & Performance Marketing Lead

Renew Cannabis Co.; Rochelle Park (NJ); Presencial; USD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Ascend Wellness Holdings, LLC is seeking a Manager of Growth & Performance Marketing to optimize digital media investments across SEM, SEO, and programmatic channels. The role leads media strategy, agency management, optimization, and measurement, translating complex performance data into clear business actions and growth initiatives.

The ideal candidate combines deep media expertise with strong analytical instincts and the ability to drive insights across paid and organic channels, with a focus

Formación

• Bachelor’s degree in Marketing, Business, Analytics or related field preferred.
• 4+ years in performance marketing or digital media with SEM and programmatic expertise.
• Strong working knowledge of SEO and cannabis media experience is a plus.
• Experience managing media budgets and agency partnerships with KPIs.
• Proficient in Google Ads, Google Analytics, and programmatic DSP platforms; advanced Excel skills.
• Ability to translate data into actionable business insights and growth plans.

Responsabilidades

• Own media strategy and optimization across SEM, SEO, programmatic and other paid digital channels, focused on maximizing business impact and ROI.
• Manage budgets, pacing, audience strategy, channel mix and performance against KPIs.
• Lead agency and vendor management, challenging recommendations and ensuring best practices across planning, activation, optimization, measurement and reporting.
• Serve as the internal subject-matter expert on paid/organic search, programmatic media, platform capabilities and optimization.
• Translate promotions, launches and market priorities into media strategies, briefs, audience plans and activation requirements for agency execution.
• Build and interpret reporting that connects media activity to business outcomes; identify trends and opportunities.
• Partner with analytics and growth teams on forecasting and broader growth initiatives as needed.
• Drive disciplined testing across audiences, creative and channels with actionable recommendations.
• Collaborate with Brand, Retail, eCommerce, Loyalty/CRM, Creative and Insights teams to align media with commercial priorities.
• Maintain a high bar for media QA, tracking, attribution, landing-page experience and reporting.

Conocimientos

Performance marketing

Digital media

SEM

Programmatic

SEO

Analytics

Agency management

Data analysis

Google Ads

Google Analytics

Educación

Bachelor’s degree preferred

Descripción del empleo

Ascend Wellness Holdings, LLC is seeking a Manager of Growth & Performance Marketing to optimize digital media investments across SEM, SEO, and programmatic channels. The role leads media strategy, agency management, optimization, and measurement, translating complex performance data into clear business actions and growth initiatives.

The ideal candidate combines deep media expertise with strong analytical instincts and the ability to drive insights across paid and organic channels, with a focus